Today we kick off American Heart Month with Wear Red Day. Did you know that heart disease is the leading cause of death for men and women in the United States? Every year, 1 in 4 deaths are caused by heart disease.
Get heart smart and learn about heart disease and how to prevent it! ❤
By MARTIN F.R.Looks like 2019 will be a different ball game altogether as AI will make deeper inroads into shaping the modern physician’s toolkit. According to a report by Tractica, the healthcare AI market is projected to reach $34 billion globally by 2025. In this article, we list down how AI will overhaul the healthcare landscape.
1 | AI will play a crucial role in diagnosing
2 | AI-enabled models will also be used in conjunction with powerful computer algorithms
3 | AI-trained detection algorithms will help physician’s mark-up tumour boundaries on imaging scans for cancer patients.
4 | To monitor chronic health conditions
5 | AI will also enhance the physician’s workflow by increasing their efficiency and confidence in their patient care decisions.
6 | AI technology companies will also develop tools that can be approved by appropriate regulatory pathways by understanding holistically the medical problems.
AI has the potential to transform the way physicians deliver high-quality, cost-effective, diagnostic and treatment services. However, what’s required is more education and resources directed towards AI that focuses primarily at all three levels be it the patient, provider or the payer. Moreover, necessary infrastructure must be in place to maximise the day-to-day impact on AI-based patient care decisions that need to be made.
As more and more physicians are open to investigating and adopting technologies that are utilising artificial intelligence in their own practice and the hospitals they work for, the partnership between AI and humans in the healthcare industry will become more mainstream in 2019.
Article source: https://www.analyticsindiamag.com/ai-transform-doctors-toolkit-2019/
In the Chicago Tribune the 7-Eleven CEO states “‘The Landscape is Changing So Fast.” While on the same day Bloomberg writes an article about the myriad of companies entering the market using AI to change the way retail is done to compete with Amazon Go. The takeaway is simple; hold on to your hats!
“Mighty AI spent much of its first five years building software that helps self-driving cars recognize real-world objects. The Seattle startup went so far as to open a Detroit office to cozy up to the auto industry.
Then last February, Mighty AI’s sales team received an unusual request: Instead of identifying pedestrians and cars, could they track items plucked from store shelves by shoppers? A few months later, Mighty AI signed a deal to do just that, joining the race to help brick-and-mortar retailers keep pace with Amazon.com Inc.
A year ago, the e-commerce giant opened a cashierless convenience store called Amazon Go, marking its biggest effort yet to change the way people shop in the physical world. Today a fleet of companies are working to replicate elements of Go or invent other ways of streamlining store operations.
Many are startups like Mighty AI, but established giants are wading in, too. Walmart has been testing Go-style technology, and Kroger and Microsoft recently announced a joint venture to bring elements of the e-commerce shopping experience to the grocery store.
Mighty AI chief executive Daryn Nakhuda says Amazon Go showed “how far you can go.” Very quickly, he says, the state-of-the-art went from you-scan checkout technology to Amazon’s ‘just walk out’ approach and everything in between.
Amazon, which today operates nine Go stores in three cities, has announced no plans to sell the proprietary technology to other retailers. And even if the Seattle leviathan did offer to license the system, fierce competition with other retailers would probably preclude most partnerships.
“What we are seeing is Silicon Valley at large, venture capital at large, trying to come up with some solutions” to sell to retailers, says Steve Sarracino, founder of Activant Capital, a Greenwich, Connecticut, investment firm that has stakes in retail technology startups. “There will be a huge market” for other technology firms to capitalize on, he says.”
Then there is Swyft, a company that is attempting to offer total transformation to retailers by providing automated walk-in stores, a supply chain analytics and delivery system to keep those stores stocked, and even analytics to drive consumer marketing. Retailers like 7-Eleven and others know this is a game changer. This has moved more quickly in Japan driven by a labor shortage. Lawson moved to self-serve and mobile pay late last year. Particularly intriguing is that all of this is based on machine learning savants that, from a technological innovation perspective, are brand new in the market. As machine learning tools evolve, so will retail!
Overview by Tim Sloane, VP, Payments Innovation at Mercator Advisory Group
Article source: https://www.paymentsjournal.com/artificial-intelligence-retail-never-look-the-same/
Over the last few years, there have been several innovations in the field of artificial intelligence and machine learning. As technology is expanding into various domains right from academics to cooking robots and others, it is significantly impacting our lives. For instance, a business or finance user is using a machine learning technology as a black box — that means they don’t know what lies within.
Explainability and interpretability are the two words that are used interchangeably. In this article, we take a deeper look at these concepts.
Explainability is the extent where the feature values of an instance are related to its model prediction in such a way that humans understand. In basic term, it is the understanding to the question “why is this happening?”.
Interpretability is defined as the amount of consistently predicting a model’s result without trying to know the reasons behind the scene. It is easier to know the reason behind certain decisions or predictions if the interpretability of a machine learning model is higher.
You can distinguish the difference between these two by a simple instance. For instance, a school student doing a little experiment on titration, the result can be interpreted as what will be the next step as far as…Continue Reading
Article Source: https://www.analyticsindiamag.com/explainability-vs-interpretability-in-artificial-intelligence-and-machine-learning/
By Rob Verger
Walk the halls of the Consumer Electronics Show, or browse gadgets online, and you might hear that a gizmo has, or uses, AI. Artificial intelligence is a broad, catch-all term, and so it can be hard to know what it actually means for a product to have AI. Does it mean you can talk to it, and it talks back? Can make decisions on its own? Is going to lead a robot army to harvest the organs of everyone you know?
The powerful technology is also becoming ubiquitous enough that’s it’s common to see it employed, and touted by, small companies you haven’t heard of, as opposed to just the big players, like Amazon or Google. Plus, companies that make gadgets that connect to a voice assistant, like Alexa, may use that as reason enough to call their product “smart.”
Here’s how to make sense of it all.
A key point to understand is that artificial intelligence isn’t just synonymous with a voice assistant. Those voices, like Alexa, make use of AI, to be sure—but there’s much more going on in the world of artificial intelligence.
Under the umbrella of AI is the large, dynamic field of machine learning. Frequently, when you encounter artificial intelligence in a product, it’s because it’s employing machine learning under the hood to do something, make a decision, or both. At its simplest, machine learning involves engineers feeding data into software, which then learns from it. The resulting algorithms can accomplish different tasks.
Here’s an example: Danish company Jabra announced their latest headphones at CES, the Elite 85h. They advertise the new $299 ‘phones as using “AI technology,” and they do, in the form of machine learning. They’re not “artificially intelligent” in the sense that they can read your mind and start talking to you, but the way they make use of AI is indeed smart.
Perhaps predictably, they call the feature in question SmartSound. “It listens to the environment the user is in,” says Fred Lilliehook, a senior product marketing manager at Jabra. “It automatically adapts the audio experience.”
Continue reading…Click here
Public opinion about global warming is changing in the face of additional scientific information, reports from national and international organizations, and, most importantly by far, increasingly frequent disastrous weather. Various measures to address climate change have been undertaken, some with very promising effects, but no effort has been proposed in the U.S. that actually addresses the size of the threat caused by global warming. A massive long-term problem requires a massive and long term response.
This is why The Energy Innovation and Carbon Dividend Act is important. The policies established by this Act will, over the coming decades, reduce levels of carbon emissions sufficiently to dramatically reduce the damage caused by global warming and will do so without wrecking the economy. The act was introduced into both the House and Senate late last year with Republican and Democratic sponsors and will be reintroduced this year.
We support the Act because the carbon fee that it introduces, starting at $15 per ton of CO2 which rises steadily by at least $10/year, is a basic change in the whole economy that will reduce atmospheric CO2 to tolerable levels over a time frame of decades. The proposal has careful steps to deal with imports and exports and other details. Its essential feature is simple: no new rules, no new bureaucracy, just a fee initially small but steadily increasing in a predictable amount that encourages every person and every institution in the society to save money by using less CO2. The Act does not require a return to earlier lifestyles and does not rely on self-sacrifice. It relies on accelerated use of existing clean energy sources and assumes many new inventions as the market encourages new ways of generating and using energy.
The justified concerns of those worried that rising costs of coal and oil will have disastrous consequences for typical households are addressed by the second major feature of the bill. The Act requires that all of the money collected as a carbon fee be returned to households in equal monthly checks. The Dividend protects individual people from the economic impact of the price increase and gives everybody a good reason to use less energy.
Sharply reducing our emissions cannot be done overnight, but we can do it over the long term with this change in how we price CO2. The Act means dramatic and painful change for people working in industries like coal. They will need and already deserve support. Americans mobilized the whole economy to win World War II and reaped a vibrant economy after the war. The Energy Innovation and Carbon Dividend Act will stimulate the market to meet the challenge of another historic emergency by creating a strong, healthy, clean energy economy. We urge all Michiganders, including Rep. John Moolenaar, Senator Debbie Stabenow and Senator Gary Peters, to support this critical legislation.
The use of Artificial Intelligence (AI) offers about $340 billion cost-saving opportunity for those retail companies that are able to scale and expand the scope of their existing deployments, according to a new global study from French technology servicesNSE 0.10 % major Capgemini.
However, just one percent of retailers have achieved this level of deployment so far, showed the results from the study titled “Building the Retail Superstar: How unleashing AI across functions offers a multi-billion dollar opportunity”.
The researchers found that most retailers are focusing their AI efforts on sales and marketing when there is a significant opportunity to unleash AI use cases across the value chain.
“Our research shows a clear imbalance of organisations prioritizing cost, data, and ROI (return on investment) when deploying AI, with only a small minority considering the customer pain points also,” Kees Jacobs, Vice President, Global Consumer Products and Retail Sector at Capgemini said in a statement.
By Kent Lewis
As the momentum of 2019 rolls in, it is a great time to look ahead to what we can expect in the digital marketing industry in the year ahead.
As we’ve done for the past 12-plus years at Anvil, we sat down as a team to discuss our 2019 digital marketing predictions, and we want to wish you the happiest of holidays with this special gift. Enjoy.
Live video content, i.e. streaming, encourages high engagement and will be an even more valuable tool for brands in 2019. This type of video content will be more search friendly with more prevalent use of closed captioning and the power of artificial intelligence. AI can transcribe audio to make video more searchable. Video previews will auto-play on most platforms. With the ease of video production essentially being in everyone’s phone, video will also take on more of a 1-to-1 approach. Personalized video messages will start replacing chat, email and phone calls as ways brands communicate with customers. Videos will be created to thank a customer, deliver support or follow up on customer questions.
While online gaming, especially multiplayer, has been around since Doom in the early 90s, recent explosive growth — thanks in part to games such as Fortnite — has changed the game for brands looking to target Generation Z in particular. Online gaming enthusiasts range in age from 10 to 65, yet a whopping 73% of 14- to 21-year-olds in the US identify as a competitive gamer (including 56% of females in that same age group), according to a WaPo study. Anvil believes game makers will not be able to resist lucrative partnerships, sponsorships and advertising opportunities. Recent examples include “Wreck-It Ralph Breaks the Internet” and Fortnite; the game had a brief cameo in the movie and an Easter Egg from the film was embedded in the popular game. Look for more crossover partnerships in the future. There is another large audience relating to gaming and that is spectators and fans. Esports are increasingly a spectator sport, drawing millions to global competitions, physically and virtually. While most gamers play for social reasons, 35% play to win prizes or acclaim. Look for brands to increase sponsorship budgets to get in front of gamers by associating brands with high-profile players.
Brand transparency and purpose will go beyond affecting ad targeting and be a critical component to developing successful marketing strategies & campaigns. As Generation Z ages and their buying power grows, it will be important for brands to think about their story and how to connect with this new consumer group. To effectively connect with Gen Z, brands will not only have to authentically convey their values and purpose but actively live it and prove their commitment.
With voice search becoming more prevalent, we believe the trend will affect Google search with a new campaign type. This campaign type would specifically be for voice search and would allow targeting with bid adjustments by the type of voice search device including mobile phone voice search as well as the specific voice-assisted devices such as Amazon Echo and Google Home.
Search Engine Optimization will fall by the wayside in favor of Answer Engine and Research Engine optimization. SEO is becoming a broad term that is beginning to encapsulate digital marketing as search engines are more and more able to anticipate user intent. At the same time, SEO is becoming more siloed as websites are beginning to focus more on their own specialty. As a website’s optimization aligns more and more with where users are in their specific journey, websites will have to think about how to optimize to answer questions, allow for research or convert from search engine results pages directly.
As Amazon gains a larger share of not only online shopping but consumer purchases in general, it will become more and more like its own search engine. We expect increased importance on SEO for product pages, and possibly even position zero and “featured snippets” in the form of a promoted product that matches one’s search query.
Have a happy, wonderful 2019!
Kent Lewis is the president and founder of Anvil Media.
Article source: https://www.smartbrief.com/original/2018/12/6-digital-marketing-predictions-2019
by Karlene Lukovitz @KLmarketdaily
Vitaminwater is generating lots of social action with a novel contest that will give one individual the chance to win $100,000… if he or she can refrain from using a smartphone for 365 days.
Those who believe they can endure such a test can enter by posting their description of what a year without a smartphone would look like, using #NoPhoneForAYear and #contest, on Twitter or Instagram between now and Jan. 8, 2019.
Judges will pick the winning contestant based on originality/creativity, brand relevance, humor and submission quality.
But that’s just the first hurdle. To get the $100K, the contestant will have to promise to forego smartphone use for a year — and pass a lie detector test to verify that adherence at the end of the 12 months.
If the contestant fails to reach a year, but manages the feat for at least six months, he or she will still get $10,000. But cracking before six months will mean zero prize money.
Vitaminwater isn’t outlawing all phone usage during the challenge.
To enable calls and texting, it’s supplying the contestant with a throwback, non-smart Nokia 3310: “the most popular phone in 2000, when Vitaminwater launched.” That model was chosen “as a subtle nod to simpler days when the term ‘scrolling’ had not yet entered our lexicon,” explained the brand.
The entry posts (an individual may enter up to four times) are multiplying on the contest’s #NoPhoneForAYear Twitter page.
Intriguing promotion concept — but what’s the connection with the brand’s marketing mission?
The Coca-Cola Company brand “shook up” the water market when it launched by introducing “flavor, color, vitamins and fun,” and it’s still looking to “challenge the monotony,” said Vitaminwater Associate Brand Manager Natalia Suarez.
“There are a lot of people that are guilty of mindlessly scrolling because it’s the norm,” she added. “We see this as an opportunity to take a stance against routine, in a way that reflects Vitaminwater’s ‘personality with a purpose’” brand message.
Here’s a promotional video being used to convey the message and drive entries:
Article Source: https://www.mediapost.com/publications/article/329295/vitaminwater-challenge-ditch-smartphone-for-a-yea.html
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