5 Ways Artificial Intelligence Impacts Marketing & ROI

Artificial Intelligence, Technology
Image Source: Shutterstock

by Naman Kapur

Throughout 2017 we saw how the enterprises have started taking Artificial Intelligence(AI) seriously, but even so, they are still yet to explore how to use it in their strategy activities and campaigns. This is eventually changing in 2018 as most of the enterprises have started taking steps to make AI a must-have in their strategy. Even a report from Gartner states that by 2020, 85% of the customer interactions will be managed without humans. This just goes to show how important AI is going to become in the coming times and those who leverage it will have a serious advantage over others.

Data Scientists and Engineers that are working on AI are pushing themselves hard to create AI systems that learn intrinsic nature, language, and emotions so that they comprehend everything and predict behaviour and possible activities. With the introduction of AI in the technology stack, marketing strategy is bound to get a strong push in multiple ways. Here are 5 ways AI will boost marketing and significantly impact ROI:

1.    Smart Searches: With the arrival of social media and intelligent search engines, consumers have become quite efficient in leveraging these tools to their benefits. They have access to vast information and it is difficult to understand their search patterns for better content optimization. This is where AI comes in-by quickly learning the search behaviour of customers, SEO and social media strategy can be improved for smart content delivery and better results. Adding to this with the arrival of voice assistants, it is imperative that voice search patterns be analyzed to understand how they affect smart searches. The more information, the easier it is to optimize content and make it available for end consumers.

2.    Intelligent Marketing: AI systems are well equipped in automatically sorting and analyzing big data coming from different sources-be it CRM, social media, customer support, offline or any data source for that matter-and are frequently being updated and improved for the marketers to compile all the information and powerful customer segmentation.

When it comes to large-scale advertising campaigns, AI can help marketers find innovative ways to optimize ad layout, content, placement, targeting and bids. This will not only result in more effective campaigns but also will reach out to people like the segment created. According to this report by Everage, 63% of marketers who participated in the survey mentioned increased conversion rates and 61% noted improved customer experiences. In addition to the marketing campaigns, AI can also suggest you to fresh content that your audience is mostly like to engage with.

3.    Automated Customer Support: The idea of human-level AI systems is becoming a reality. Enterprises have started taking a step toward making chatbots and voice assistants a part of their digital strategy. Traditional customer support will soon become obsolete as the means of communication usually includes email or telephone support for which people have to deal with the IVR system that gets on people’s nerves more often than not. Customers are now favouring brands that support automated bots for painless resolution. According to Juniper Research, Chatbots will be responsible for cost savings of over $8 billion annually by 2022, up from $20 million in 2017. Of course, it all depends on how well the bots are trained but after they are ready, expect them to extract delight out of every customer that interacts with them. Not only it will help increase customer experience but also will boost loyalty among customers.

4.    Churn Prevention: Churn of a loyal or cream customer is one of the biggest losses for any enterprise. Reason for churn can be anything-a competitor offering a better deal or service or the customer is unhappy with the brand they are already associated with. AI powered tools work on the historical data, create a predictive model and forecast churn behaviour of the customers. While those customers whose data is not enough, that is who churn quickly, are difficult to retain, the relatively old customers who have been associated with the enterprise for some time can be incentivized as soon as they smell of churn. When combined with personalized content, AI powered churn predictive model will eventually lead to better customer retention, higher customer lifetime value, and profits. In the times, when the cost of user acquisition is skyrocketing, a smart move is to invest in tools that help in retaining existing customers and maintain brand value.

5.    Smart Content Creation: Most marketers rely on content marketing when it comes to creating a demand or nurturing a prospect or enabling sales for upsell/cross-sell. However hard they may try to create buyer personas or for market research or for content that converts, it is extremely difficult to expect consistent results from each campaign. According to eMarketer, more than 60% marketers would like to leverage AI in content marketing. The usage includes predicting what consumers would like to read next, creating more accurate buyer personas, content creation and optimization according to customer preference. By 2018, Gartner predicts, 20% of all business content will be authored by machines. Adding to this, Natural Language Processing(NLP), one of the prominent AI techniques, helps content marketers to serve more relevant content to the relevant people for better results.

AI has arrived and is here to stay. Not only it is enabling marketers to convert ideas into reality but also is empowering them to connect with the customers in a way which was considered almost impossible so far. While this technology may appear to be consuming more resources or needing big investments at first, gradually when it is implemented and authorized to produce results, the ROI is going to be huge. It is safe to say that the brands with AI will clearly have a massive advantage over their competitors lacking this technology. If you would like to understand how AI can help your business with the verticalized solution and use cases, just reach out to us via this form and we will be happy to get in touch with you.

Disclaimer: The views expressed in the article above are those of the authors’ and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Article source: http://businessworld.in/article/5-Ways-Artificial-Intelligence-Impacts-Marketing-ROI/24-06-2018-152731/

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Customer Experience in Financial Services and the Influence of Technology

Artificial Intelligence, Finance
Image Source: Shutterstock

By Priyan DC | Entrepreneur India Guest Writer
Opinions expressed by Entrepreneur contributors are their own.

Gradually yet steadily, technology has taken over all aspects of our life. And the financial services sector is no exception. Financial Services spanning investments, lending and management of assets are a fundamental part of fund management for individuals as well as corporations. One of the nuances of this sector is the volatility associated with it owing to factors such as prevailing market conditions, political scenario, performance of stocks, taxation norms, etc. Since this condition is a given, companies dealing with such financial instruments need to glean reams of data before counselling clients on the right investment choice or the right kind of loan to opt, for instance.

With the advent of technologies like Machine Learning and AI, it has made it easier for financial consultants to make sense and configure the mammoth amounts of data that is available. While in all of this, the customer has also become smarter in the bargain with easy access to ready information and real-time updates. There are online tools available these days that assist investors to make the right choice. Financial Institutions therefore have no choice in this scenario but to embrace technology and to integrate it into every core offering and communication.

The customer armed with all this information has become more demanding as a result and expects better service and a secure and comforting experience while making such decisions. Financial Institutions and fund managers need to therefore adopt superior customer experience strategies that are in synch with the evolving customer.

Why We Need to Fine-Tune Our Definition of Artificial Intelligence

AI, Artificial Intelligence, Robotics, Technology
Image source: Singularity Hub
By  – Singularity Hub

 

Sophia’s uncanny-valley face, made of Hanson Robotics’ patented Frubber, is rapidly becoming an iconic image in the field of artificial intelligence. She has been interviewed on shows like 60 Minutes, made a Saudi citizen, and even appeared before the United Nations. Every media appearance sparks comments about how artificial intelligence is going to completely transform the world. This is pretty good PR for a chatbot in a robot suit.

But it’s also riding the hype around artificial intelligence, and more importantly, people’s uncertainty around what constitutes artificial intelligence, what can feasibly be done with it, and how close various milestones may be.

There are various definitions of artificial intelligence.

For example, there’s the cultural idea (from films like Ex Machina, for example) of a machine that has human-level artificial general intelligence. But human-level intelligence or performance is also seen as an important benchmark for those that develop software that aims to mimic narrow aspects of human intelligence, for example, medical diagnostics.

The latter software might be referred to as narrow AI, or weak AI. Weak it may be, but it can still disrupt society and the world of work substantially.

Then there’s the philosophical idea, championed by Ray Kurzweil, Nick Bostrom, and others, of a recursively-improving superintelligent AI that eventually compares to human intelligence in the same way as we outrank bacteria. Such a scenario would clearly change the world in ways that are difficult to imagine and harder to quantify; weighty tomes are devoted to studying how to navigate the perils, pitfalls, and possibilities of this future. The ones by Bostrom and Max Tegmark epitomize this type of thinking.

This, more often than not, is the scenario that Stephen Hawking and various Silicon Valley luminaries have warned about when they view AI as an existential risk.

Those working on superintelligence as a hypothetical future may lament for humanity when people take Sophia seriously. Yet without hype surrounding the achievements of narrow AI in industry, and the immense advances in computational power and algorithmic complexity driven by these achievements, they may not get funding to research AI safety.

Some of those who work on algorithms at the front line find the whole superintelligence debate premature, casting fear and uncertainty over work that has the potential to benefit humanity. Others even call it a dangerous distraction from the very real problems that narrow AI and automation will pose, although few actually work in the field. But even as they attempt to draw this distinction, surely some of their VC funding and share price relies on the idea that if superintelligent AI is possible, and as world-changing as everyone believes it will be, Google might get there first. These dreams may drive people to join them.

Yet the ambiguity is stark. Someone working on, say, MIT Intelligence Quest or Google Brain might be attempting to reach AGI by studying human psychology and learning or animal neuroscience, perhaps attempting to simulate the simple brain of a nematode worm. Another researcher, who we might consider to be “narrow” in focus, trains a neural network to diagnose cancer with higher accuracy than any human.

Where should something like Sophia, a chatbot that flatters to deceive as a general intelligence, sit? Its creator says: “As a hard-core transhumanist I see these as somewhat peripheral transitional questions, which will seem interesting only during a relatively short period of time before AGIs become massively superhuman in intelligence and capability. I am more interested in the use of Sophia as a platform for general intelligence R&D.” This illustrates a further source of confusion: people working in the field disagree about the end goal of their work, how close an AGI might be, and even what artificial intelligence is.

Stanford’s Jerry Kaplan is one of those who lays some of the blame at the feet of…Continue reading

 

Article source: https://singularityhub.com/2018/06/20/why-we-need-to-fine-tune-our-definition-of-artificial-intelligence/ 

Paper and Pulp Market In-Depth Analysis by Opportunities, Challenges, Key Market Segments & Forecast for 5 years

Paper and Pulp, Business, Paper
Image credit: Paper and Pulp market reports 2022

By Nidhi Bhawsar | The Newsman

HTF MI recently broadcasted a new study in its database that highlights the in-depth market analysis with future prospects of Paper and Pulp market. The study covers significant data which makes the research document a handy resource for managers, industry executives and other key people get ready-to-access and self-analyzed study along with graphs and tables to help understand market trends, drivers and market challenges. Some of the key players mentioned in this research are Stora Enso (FI), Fibria (BR), RGE (SG), Sappi (ZA), UMP (FI), ARAUCO (CL), CMPC (CL), APP (SG), Metsa Fibre (FI), Suzano (BR), IP (US), Resolute (CA), Ilim (RU), Sdra Cell (SE), Domtar (US), Nippon Paper (JP), Mercer (CA), Eldorado (BR), Cenibra (BR), Oji Paper (JP), Ence (ES), Canfor (CA), West Fraser (CA), SCA (SE), Chenming (CN), Sun Paper (CN), Yueyang (CN), Yongfeng (CN) & Huatai (CN).

Get Access to sample pages @ https://www.htfmarketreport.com/sample-report/955145-united-states-paper-and-pulp-market-2

The research covers the current market size of the United States Paper and Pulp market and its growth rates based on 5 year history data. It also covers various types of segmentation such as by geography [The West, Southwest, The Middle Atlantic, New England, The South & The Midwest], by product /end user type [Bleached Softwood Kraft Pulp (BSK), Birch Hardwood Kraft Pulp (BHK) & High Yield Pulp (HYP)], by applications [Printing and Writing Paper, Tissue Paper & Other] in overall market. The in-depth information by segments of Paper and Pulp market helps monitor performance & make critical decisions for growth and profitability. It provides information on trends and developments, focuses on markets and materials, capacities, technologies, CAPEX cycle and the changing structure of the United States Paper and Pulp Market.

For more information or any query mail at sales@htfmarketreport.com
This study also contains company profiling, product picture and specifications, sales, market share and contact information of various international, regional, and local vendors of United States Paper and Pulp Market, some of them are Stora Enso (FI), Fibria (BR), RGE (SG), Sappi (ZA), UMP (FI), ARAUCO (CL), CMPC (CL), APP (SG), Metsa Fibre (FI), Suzano (BR), IP (US), Resolute (CA), Ilim (RU), Sdra Cell (SE), Domtar (US), Nippon Paper (JP), Mercer (CA), Eldorado (BR), Cenibra (BR), Oji Paper (JP), Ence (ES), Canfor (CA), West Fraser (CA), SCA (SE), Chenming (CN), Sun Paper (CN), Yueyang (CN), Yongfeng (CN) & Huatai (CN). The market competition is constantly growing higher with the rise in technological innovation and M&A activities in the industry. Moreover, many local and regional vendors are offering specific application products for varied end-users. The new vendor entrants in the market are finding it hard to compete with the international vendors based on quality, reliability, and innovations in technology.

Continue reading full article

Article source: https://thefreenewsman.com/paper-and-pulp-market-in-depth-analysis-by-opportunities-challenges-key-market-segments-forecast-for-5-years/87024/

AI won’t wipe out all jobs, but you need to be a constant learner to ride the wave

Artificial Intelligence, Tech
Image source: The News Minute

By Sanchit Khera | The News Minute

While being a constant learner has its own perks in the industry you’re in, it may have long-standing repercussions in the world of AI and automation. When factory workers get automated and replaced for something cheaper and more effective, their skills become inadequate to survive. They then defer to other industries or make other industries more competitive with cheaper labour. That’s the true impact of automation that isn’t being addressed these days.

Research by IT giant Infosys and Future Foundation found that teens living in countries such as India, UK, USA, Australia, France and other leading economies have a significant fear of AI. The youth of these countries believe that their future jobs will be automated in the next 10 years. Many students are losing faith in traditional educational institutions, opting for online mediums as being primary sources of information. This body of research shows how unprepared a lot of our youth are, and how we should be encouraging them to be constant leaners.

But, it’s not all doom and gloom as Satya Nadella, CEO Microsoft, believes that AI will not completely wipe out all jobs. It’s not sophisticated enough to be able to understand nuances and insights such that it can deplete all human labour from the free-market.

“We’re at that stage where the choices we make are grounded in the fact that technology development doesn’t just happen – it happens because we humans make design choices. Those design choices need to be grounded in principles and ethics – and [that’s] the best way to ensure the future we all want,” Microsoft CEO Satya Nadella was quoted as saying.

Some of the leading minds in AI don’t believe that the technology is going to completely wipe out all need for human input, however they do believe that it’s important to be a constant learner. If you’re not directly affected by AI just yet but want to lead the next wave of change, then being a part of it is a good start. You’re going to be one of the few people who understand the technology through and through, and can bring real change in the company you’re working in.

CEOs and employees who are prepared for the future, make for better leaders. They handle large-scale projects and create bigger impact on a grander scale. They’re also more prepared from a strategic perspective and can provide new avenues of growth and sustainability. When the AI wave hits India, there will be two types of CEOs – ones who are prepared for it, and others who aren’t. The ones who are constant learners can ride the wave through profitability.

When it comes to leadership from the government, there is a significant push to ensure that things are in motion. While many in the leadership role believe that AI fears are exaggerated, there are many committees being set up to understand the impact of AI and jobs.

About 40 lakh people are employed by the IT sector with 1.3 crore people being indirectly employed by it. If an AI boom were to hit India in one go, it would mean a catastrophe for those who aren’t prepared.

“We are working with Nasscom…Also, I have already set up several committees to examine the whole matter. Artificial Intelligence (AI) should be used for governance…for improvement. We are working quite closely with other departments like Niti Aayog,” IT Minister Ravi Shankar told Economic Times.

When it comes down to it, you have to take the final call of being independent. Through the power of being a constant learner you don’t need to rely on red tape, localised changes or macroeconomic factors to take place. As the power of entrepreneurship brings about steady role changes, you’re better prepared to face any consequences of AI.

You’re also going to get first-mover advantage if you use AI to your benefit. Even if you’re at the bottom of your organisation’s hierarchy, automation will not affect you if you work harder at your role. You’re competing for ‘value’ and if you bring more value than an automation software, then you won’t be removed.

It’s not sustainable anymore to work with larger organisations. Five to eight years from now, it was considered to be a stable career, to get into these larger tech companies. Nowadays, it’s a better option to start a company that leverages AI rather than eventually being displaced by one. With this, you’re entering blue oceans instead of competing on low-skill, low-differentiation, red waters.

With many of the large organisations offering courses in AI, and some of the leading Ivy-League schools having classes in machine learning, there is no space for laziness. You need to take matters in your own hands and be one of the first few to embrace this change that’s coming.

 

Article source: https://www.thenewsminute.com/sites/default/files/styles/news_detail/public/artificial-intelligence_750_0.jpg?itok=ZrGoCfUn

Japanese Compete To See Who Can Turn The Back Of Their Truck Into The Best Garden, And The Result Is Awesome

Nature, Gardens, Ecosystem
Image credit: zoenren-osaka

Gardening is increasingly becoming a luxury for the younger generation. As more people move to small apartments in the city, having a plot of land to cultivate and play around with isn’t really an option. However, as these Japanese landscapers prove, with a little creativity and imagination anything is possible!

The annual Kei Truck Garden Contest, held by the Japan Federation of Landscape Contractors, brings gardens to the people. Kei Trucks are tiny flatbed trucks that are commonly used in the construction and landscaping industries in Japan. Every year, landscapers from across the country bring their trusty vehicles together and set to work creating amazing and whimsical little gardens in the cargo hold, to see who can take the title of best mobile landscaper.

These little slices of mobile natural beauty incorporate many different forms of design, from the traditional Japanese garden to more modern elements, using lighting and even water features to create unbelievably intricate scenes in a tiny, and totally unexpected space.

So perhaps if you would like a garden but didn’t think you had the space, you could take inspiration from these guys and create yourself a pop-up garden. Scroll down to check the landscapers work out for yourself, and let us know what you think in the comments!

Qorus Software named in Top 50 Inbound Marketing Excellence report 2018

Inbound Marketing, Qorus
Image source: Virtual Strategy

Qorus Software has been placed in the top 50 of Fifty Five and Five’s 2018 Inbound Marketing Excellence report for the fourth year in a row.

Qorus Software

We are delighted once again to be included in the Fifty Five and Five Inbound report. We work hard on our Marketing and it’s great to be recognized for the efforts we have put into our inbound, content marketing and CX strategies, said Heather Thompson, SVP of Marketing

(PRWEB) June 12, 2018

Qorus Software named in Top 50 Inbound Marketing Excellence report 2018.

Qorus Software has been placed in the top 50 of Fifty Five and Five’s 2018 Inbound Marketing Excellence report for the fourth year in a row. The report is now in its 4th year, and is looked on by those in the industry as a barometer of marketing excellence in the channel. As with previous years it will be released at Microsoft Inspire, which is being held July 15-19 at the Mandalay Bay Convention Center in Las Vegas.

This year Fifty Five and Five analysed nearly 39,000 companies, looking at their web, blog and social output. The report celebrates those Partners who have built a consistent inbound marketing strategy with a clear focus on their customers.

The very best inbound and content marketing in the Microsoft Partner Network

This year’s report includes profiles of the best performing Partners, as well as interviews, insights and case studies from industry experts, including:

  • Foreword from Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft
  • An interview with Mitchell Feldman, Chief Digital Officer at HPE Pointnext, on the ongoing challenge of great content marketing (and life after RedPixie)
  • Insights and key findings from the 39,000 partners we analysed

Get your copy of the report. You can pick up your free copy of the report in Las Vegas, from the Fifty Five an Five stand (#1622). Or you can download a digital copy from: https://www.fiftyfiveandfive.com/inbound-marketing-excellence/

About Qorus
Qorus helps organizations create business critical documents more efficiently and accurately. Our software is incredibly powerful but highly intuitive and very easy to use. Even the most non-technical users can quickly create accurate, personalized and compliant documents like proposals, contracts, RFPs, pitches, and reports.

Qorus runs on Microsoft Azure and integrates with Microsoft Office to enhance document productivity. Our award-winning Customer Success team ensures our customers across all industries get the most value from our software. We have offices in Seattle, London and Cape Town.

Learn more about Qorus at https://www.qorusdocs.com/

Contact information:
Heather Thompson, SVP of Marketing, Qorus Software
http://www.qorusdocs.com
marketing(at)qorusdocs(dot)com

About Fifty Five and Five
Based in London, UK, Fifty Five and Five is a digital marketing agency born out of a recognition that Microsoft Partners face a unique set of challenges when it comes to B2B marketing. They help Microsoft Partners communicate more effectively, reach new audiences and drive leads.

Contact information:
Chris Wright, Founder, Fifty Five and Five
http://www.fiftyfiveandfive.com/
02037437897
chris.wright(at)fiftyfiveandfive(dot)com

Contact Author

Heather Thompson Qorus Software 
+27 873544763
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