Global Digital Writing & Graphics Tablets Market Competitive Analysis 2018: Wacom, Huion, UGEE and ViewSonic

Graphics Tablets, Digital Writing, Marketing
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By Stefen Marwa

The research report entitled Global Digital Writing & Graphics Tablets Market 2018 presents an in-depth and professional analysis of the Digital Writing & Graphics Tablets Market also defines the current market trend, size, growth rate and classification of the industry by Products Type, Application, Digital Writing & Graphics Tablets Key Players, Key Regions and so on. The Digital Writing & Graphics Tablets market report summarizes the global market insights that are critical drivers for the growth of the Digital Writing & Graphics Tablets sales market over the forecast period (2018-2023). This report studies Digital Writing & Graphics Tablets Global market, especially in Africa, United States, UK, Germany, India, Italy, Brazil, Southeast Asia, Russia, Australia, France, Korea, Japan, Mexico, Middle East, Canada and China, top manufacturers in the global Digital Writing & Graphics Tablets market, with revenue, production, price, and market share for each manufacturer, covering Huion, Samsung, Bosto, AIPTEK, ViewSonic, PenPower, Adesso, Hanwang, UGEE and Wacom.

Overview of Digital Writing & Graphics Tablets Market:

The Digital Writing & Graphics Tablets report begins with a market overview and moves on to cover the growth prospects of the market. Detailed segmentation analysis of the Digital Writing & Graphics Tablets market is available based on manufacturers, regions, type, and applications in the report. The study also covers Digital Writing & Graphics Tablets upstream materials, equipment, downstream client survey, marketing channels, industry development trend, and proposals.

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The report focuses on the Digital Writing & Graphics Tablets in the global market, especially in Africa, United States, UK, Germany, India, Italy, Brazil, Southeast Asia, Russia, Australia, France, Korea, Japan, Mexico, Middle East, Canada and China

Type Analysis Segmentation in Digital Writing & Graphics Tablets Market:

1024 Level
2048 Level

Application Analysis Segmentation in Digital Writing & Graphics Tablets Market:

Industrial Design
Animation & Film

This Digital Writing & Graphics Tablets report also presents product specification, process, and product cost structure, etc. regions, technology, and applications separate production. Other important sectors that have been meticulously studied in the Digital Writing & Graphics Tablets market report is demand and supply dynamics, import and export scenario, industry processes and cost structures and major R&D initiatives. Digital Writing & Graphics Tablets new project SWOT and PESTEL analysis, investment feasibility analysis, investment return analysis, and development trend analysis.

Questions are answered in Digital Writing & Graphics Tablets Market study:

➤ Which Digital Writing & Graphics Tablets application/end-user segments will perform well in the over the next few years?

➤ Which are the markets where companies should establish a presence?

➤ What are the restraints that will threaten growth rate?

➤ What are the forecast growth rates for the Digital Writing & Graphics Tablets market as a whole and each segment within it?

➤ How market share changes their values by Different Manufacturing Brands?

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In this study report, the years considered to predict the Digital Writing & Graphics Tablets market size are as follows:

◉ History Years of Digital Writing & Graphics Tablets Market Report: 2012-2017

◉ Base Year of Report: 2017

◉ Estimated Year of Report: 2018

◉ Forecast Years of Digital Writing & Graphics Tablets Market Report: 2018 to 2023

In general, the report estimate on the Global Digital Writing & Graphics Tablets Market volumes in Mn/Bn USD and CAGR in (%) over the forecast period 2018-2023, considering 2017 as the base year. The Digital Writing & Graphics Tablets report defines the profit generation through various sectors and explains remarkable investment methods towards the Digital Writing & Graphics Tablets market. It also offers vital intuition about the Digital Writing & Graphics Tablets market opportunities, an introduction of new products, Digital Writing & Graphics Tablets market driving factors, restraints, geographical landscaping, as well as competitive approaches executed by the key Digital Writing & Graphics Tablets market players. The Digital Writing & Graphics Tablets market study report presents particular stockholder in the industry, consist of market financiers, investors, dealers, product manufacturers and, producers.

In conclusion, it is an in-depth research report on Global Digital Writing & Graphics Tablets industry. Here, we express our thanks for the support and assistance from industry chain related technical experts and Digital Writing & Graphics Tablets marketing engineers during Research Team’s survey and interviews.

We have a too many categories research reports like Consumer Goods & Retailing, Agriculture, Food & Beverage, Food Services, Energy & Resources, Manufacturing & Construction, Chemicals & Materials, Transportation & Shipping, Biotechnology, Medical Devices, Pharmaceuticals & Healthcare, Business Services & Administration, IT & Telecom, Textiles, Automobile, Electrical & Electronic Device, Ship Manufacturing, Hotel and Tourism, Petroleum Industry, Trading Industry, Technology, Aerospace & Defense, Entertainment, etc.


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5 Ways Artificial Intelligence Impacts Marketing & ROI

Artificial Intelligence, Technology
Image Source: Shutterstock

by Naman Kapur

Throughout 2017 we saw how the enterprises have started taking Artificial Intelligence(AI) seriously, but even so, they are still yet to explore how to use it in their strategy activities and campaigns. This is eventually changing in 2018 as most of the enterprises have started taking steps to make AI a must-have in their strategy. Even a report from Gartner states that by 2020, 85% of the customer interactions will be managed without humans. This just goes to show how important AI is going to become in the coming times and those who leverage it will have a serious advantage over others.

Data Scientists and Engineers that are working on AI are pushing themselves hard to create AI systems that learn intrinsic nature, language, and emotions so that they comprehend everything and predict behaviour and possible activities. With the introduction of AI in the technology stack, marketing strategy is bound to get a strong push in multiple ways. Here are 5 ways AI will boost marketing and significantly impact ROI:

1.    Smart Searches: With the arrival of social media and intelligent search engines, consumers have become quite efficient in leveraging these tools to their benefits. They have access to vast information and it is difficult to understand their search patterns for better content optimization. This is where AI comes in-by quickly learning the search behaviour of customers, SEO and social media strategy can be improved for smart content delivery and better results. Adding to this with the arrival of voice assistants, it is imperative that voice search patterns be analyzed to understand how they affect smart searches. The more information, the easier it is to optimize content and make it available for end consumers.

2.    Intelligent Marketing: AI systems are well equipped in automatically sorting and analyzing big data coming from different sources-be it CRM, social media, customer support, offline or any data source for that matter-and are frequently being updated and improved for the marketers to compile all the information and powerful customer segmentation.

When it comes to large-scale advertising campaigns, AI can help marketers find innovative ways to optimize ad layout, content, placement, targeting and bids. This will not only result in more effective campaigns but also will reach out to people like the segment created. According to this report by Everage, 63% of marketers who participated in the survey mentioned increased conversion rates and 61% noted improved customer experiences. In addition to the marketing campaigns, AI can also suggest you to fresh content that your audience is mostly like to engage with.

3.    Automated Customer Support: The idea of human-level AI systems is becoming a reality. Enterprises have started taking a step toward making chatbots and voice assistants a part of their digital strategy. Traditional customer support will soon become obsolete as the means of communication usually includes email or telephone support for which people have to deal with the IVR system that gets on people’s nerves more often than not. Customers are now favouring brands that support automated bots for painless resolution. According to Juniper Research, Chatbots will be responsible for cost savings of over $8 billion annually by 2022, up from $20 million in 2017. Of course, it all depends on how well the bots are trained but after they are ready, expect them to extract delight out of every customer that interacts with them. Not only it will help increase customer experience but also will boost loyalty among customers.

4.    Churn Prevention: Churn of a loyal or cream customer is one of the biggest losses for any enterprise. Reason for churn can be anything-a competitor offering a better deal or service or the customer is unhappy with the brand they are already associated with. AI powered tools work on the historical data, create a predictive model and forecast churn behaviour of the customers. While those customers whose data is not enough, that is who churn quickly, are difficult to retain, the relatively old customers who have been associated with the enterprise for some time can be incentivized as soon as they smell of churn. When combined with personalized content, AI powered churn predictive model will eventually lead to better customer retention, higher customer lifetime value, and profits. In the times, when the cost of user acquisition is skyrocketing, a smart move is to invest in tools that help in retaining existing customers and maintain brand value.

5.    Smart Content Creation: Most marketers rely on content marketing when it comes to creating a demand or nurturing a prospect or enabling sales for upsell/cross-sell. However hard they may try to create buyer personas or for market research or for content that converts, it is extremely difficult to expect consistent results from each campaign. According to eMarketer, more than 60% marketers would like to leverage AI in content marketing. The usage includes predicting what consumers would like to read next, creating more accurate buyer personas, content creation and optimization according to customer preference. By 2018, Gartner predicts, 20% of all business content will be authored by machines. Adding to this, Natural Language Processing(NLP), one of the prominent AI techniques, helps content marketers to serve more relevant content to the relevant people for better results.

AI has arrived and is here to stay. Not only it is enabling marketers to convert ideas into reality but also is empowering them to connect with the customers in a way which was considered almost impossible so far. While this technology may appear to be consuming more resources or needing big investments at first, gradually when it is implemented and authorized to produce results, the ROI is going to be huge. It is safe to say that the brands with AI will clearly have a massive advantage over their competitors lacking this technology. If you would like to understand how AI can help your business with the verticalized solution and use cases, just reach out to us via this form and we will be happy to get in touch with you.

Disclaimer: The views expressed in the article above are those of the authors’ and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Customer Experience in Financial Services and the Influence of Technology

Artificial Intelligence, Finance
Image Source: Shutterstock

By Priyan DC | Entrepreneur India Guest Writer
Opinions expressed by Entrepreneur contributors are their own.

Gradually yet steadily, technology has taken over all aspects of our life. And the financial services sector is no exception. Financial Services spanning investments, lending and management of assets are a fundamental part of fund management for individuals as well as corporations. One of the nuances of this sector is the volatility associated with it owing to factors such as prevailing market conditions, political scenario, performance of stocks, taxation norms, etc. Since this condition is a given, companies dealing with such financial instruments need to glean reams of data before counselling clients on the right investment choice or the right kind of loan to opt, for instance.

With the advent of technologies like Machine Learning and AI, it has made it easier for financial consultants to make sense and configure the mammoth amounts of data that is available. While in all of this, the customer has also become smarter in the bargain with easy access to ready information and real-time updates. There are online tools available these days that assist investors to make the right choice. Financial Institutions therefore have no choice in this scenario but to embrace technology and to integrate it into every core offering and communication.

The customer armed with all this information has become more demanding as a result and expects better service and a secure and comforting experience while making such decisions. Financial Institutions and fund managers need to therefore adopt superior customer experience strategies that are in synch with the evolving customer.

Why We Need to Fine-Tune Our Definition of Artificial Intelligence

AI, Artificial Intelligence, Robotics, Technology
Image source: Singularity Hub
By  – Singularity Hub


Sophia’s uncanny-valley face, made of Hanson Robotics’ patented Frubber, is rapidly becoming an iconic image in the field of artificial intelligence. She has been interviewed on shows like 60 Minutes, made a Saudi citizen, and even appeared before the United Nations. Every media appearance sparks comments about how artificial intelligence is going to completely transform the world. This is pretty good PR for a chatbot in a robot suit.

But it’s also riding the hype around artificial intelligence, and more importantly, people’s uncertainty around what constitutes artificial intelligence, what can feasibly be done with it, and how close various milestones may be.

There are various definitions of artificial intelligence.

For example, there’s the cultural idea (from films like Ex Machina, for example) of a machine that has human-level artificial general intelligence. But human-level intelligence or performance is also seen as an important benchmark for those that develop software that aims to mimic narrow aspects of human intelligence, for example, medical diagnostics.

The latter software might be referred to as narrow AI, or weak AI. Weak it may be, but it can still disrupt society and the world of work substantially.

Then there’s the philosophical idea, championed by Ray Kurzweil, Nick Bostrom, and others, of a recursively-improving superintelligent AI that eventually compares to human intelligence in the same way as we outrank bacteria. Such a scenario would clearly change the world in ways that are difficult to imagine and harder to quantify; weighty tomes are devoted to studying how to navigate the perils, pitfalls, and possibilities of this future. The ones by Bostrom and Max Tegmark epitomize this type of thinking.

This, more often than not, is the scenario that Stephen Hawking and various Silicon Valley luminaries have warned about when they view AI as an existential risk.

Those working on superintelligence as a hypothetical future may lament for humanity when people take Sophia seriously. Yet without hype surrounding the achievements of narrow AI in industry, and the immense advances in computational power and algorithmic complexity driven by these achievements, they may not get funding to research AI safety.

Some of those who work on algorithms at the front line find the whole superintelligence debate premature, casting fear and uncertainty over work that has the potential to benefit humanity. Others even call it a dangerous distraction from the very real problems that narrow AI and automation will pose, although few actually work in the field. But even as they attempt to draw this distinction, surely some of their VC funding and share price relies on the idea that if superintelligent AI is possible, and as world-changing as everyone believes it will be, Google might get there first. These dreams may drive people to join them.

Yet the ambiguity is stark. Someone working on, say, MIT Intelligence Quest or Google Brain might be attempting to reach AGI by studying human psychology and learning or animal neuroscience, perhaps attempting to simulate the simple brain of a nematode worm. Another researcher, who we might consider to be “narrow” in focus, trains a neural network to diagnose cancer with higher accuracy than any human.

Where should something like Sophia, a chatbot that flatters to deceive as a general intelligence, sit? Its creator says: “As a hard-core transhumanist I see these as somewhat peripheral transitional questions, which will seem interesting only during a relatively short period of time before AGIs become massively superhuman in intelligence and capability. I am more interested in the use of Sophia as a platform for general intelligence R&D.” This illustrates a further source of confusion: people working in the field disagree about the end goal of their work, how close an AGI might be, and even what artificial intelligence is.

Stanford’s Jerry Kaplan is one of those who lays some of the blame at the feet of…Continue reading


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AI won’t wipe out all jobs, but you need to be a constant learner to ride the wave

Artificial Intelligence, Tech
Image source: The News Minute

By Sanchit Khera | The News Minute

While being a constant learner has its own perks in the industry you’re in, it may have long-standing repercussions in the world of AI and automation. When factory workers get automated and replaced for something cheaper and more effective, their skills become inadequate to survive. They then defer to other industries or make other industries more competitive with cheaper labour. That’s the true impact of automation that isn’t being addressed these days.

Research by IT giant Infosys and Future Foundation found that teens living in countries such as India, UK, USA, Australia, France and other leading economies have a significant fear of AI. The youth of these countries believe that their future jobs will be automated in the next 10 years. Many students are losing faith in traditional educational institutions, opting for online mediums as being primary sources of information. This body of research shows how unprepared a lot of our youth are, and how we should be encouraging them to be constant leaners.

But, it’s not all doom and gloom as Satya Nadella, CEO Microsoft, believes that AI will not completely wipe out all jobs. It’s not sophisticated enough to be able to understand nuances and insights such that it can deplete all human labour from the free-market.

“We’re at that stage where the choices we make are grounded in the fact that technology development doesn’t just happen – it happens because we humans make design choices. Those design choices need to be grounded in principles and ethics – and [that’s] the best way to ensure the future we all want,” Microsoft CEO Satya Nadella was quoted as saying.

Some of the leading minds in AI don’t believe that the technology is going to completely wipe out all need for human input, however they do believe that it’s important to be a constant learner. If you’re not directly affected by AI just yet but want to lead the next wave of change, then being a part of it is a good start. You’re going to be one of the few people who understand the technology through and through, and can bring real change in the company you’re working in.

CEOs and employees who are prepared for the future, make for better leaders. They handle large-scale projects and create bigger impact on a grander scale. They’re also more prepared from a strategic perspective and can provide new avenues of growth and sustainability. When the AI wave hits India, there will be two types of CEOs – ones who are prepared for it, and others who aren’t. The ones who are constant learners can ride the wave through profitability.

When it comes to leadership from the government, there is a significant push to ensure that things are in motion. While many in the leadership role believe that AI fears are exaggerated, there are many committees being set up to understand the impact of AI and jobs.

About 40 lakh people are employed by the IT sector with 1.3 crore people being indirectly employed by it. If an AI boom were to hit India in one go, it would mean a catastrophe for those who aren’t prepared.

“We are working with Nasscom…Also, I have already set up several committees to examine the whole matter. Artificial Intelligence (AI) should be used for governance…for improvement. We are working quite closely with other departments like Niti Aayog,” IT Minister Ravi Shankar told Economic Times.

When it comes down to it, you have to take the final call of being independent. Through the power of being a constant learner you don’t need to rely on red tape, localised changes or macroeconomic factors to take place. As the power of entrepreneurship brings about steady role changes, you’re better prepared to face any consequences of AI.

You’re also going to get first-mover advantage if you use AI to your benefit. Even if you’re at the bottom of your organisation’s hierarchy, automation will not affect you if you work harder at your role. You’re competing for ‘value’ and if you bring more value than an automation software, then you won’t be removed.

It’s not sustainable anymore to work with larger organisations. Five to eight years from now, it was considered to be a stable career, to get into these larger tech companies. Nowadays, it’s a better option to start a company that leverages AI rather than eventually being displaced by one. With this, you’re entering blue oceans instead of competing on low-skill, low-differentiation, red waters.

With many of the large organisations offering courses in AI, and some of the leading Ivy-League schools having classes in machine learning, there is no space for laziness. You need to take matters in your own hands and be one of the first few to embrace this change that’s coming.


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6 Customer Experience Conferences to Get On Your Radar

Inbound Marketing, Technology, Digital Marketing, Customer Experience
Image credit: DAVID CALHOUN

Dom Nicastro


The desire to deliver excellent digital customer experiences is well-documented. Jacob Morgan, senior analyst for Forresterwrote in a blog late last year the “next generation of consumer experiences is evolving collaboratively.” Organizations need heavy investment in underlying technology and “alignment of architecture, talent, process and culture to make it happen.” And if you needed any other evidence businesses yearn for digital customer experiences, 91 percent told CMSWire in the 2017 Digital Customer Experience Survey (download required) that delivering digital CX is extremely important to their organization.

Take Me to the Digital Experience Ballgame!

One of the best ways to draw inspiration for digital CX delivery is through networking and live events with fellow customer experience professionals and digital marketers. With the second half of 2018 ahead of us and more events on the calendar than you can shake a stick at, we wanted to help you separate the wheat from the chaff and find the remaining standout conferences and events of 2018.

Forrester CX NYC 2018 (June 19-20)

Forrester’s latest CX event — June 19-20 at the New York Hilton Midtown — is targeted for CX professionals in order to expand their strategies. Topics range from data management and technology strategies to journey mapping and connections between marketing, sales and services.

Some featured speakers include Michael Cerda, chief product officer for Marcus by Goldman Sachs, and Tara Brannigan, head of marketing for BOOK, by Cadillac.

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HubSpot’s INBOUND 2018 (Sept. 4-7)

The 20,000-plus inbounding marketing conference invades Boston once again at the Boston Convention & Exhibition Center Sept 4-7. Attendees will get their fair share of conference organizer HubSpot’s latest technology advancements and developments from their partners, but it’s also a conference to pick up on inbound marketing strategies and new techniques and technology like how artificial intelligence (AI) has influenced marketing technologies and strategies. Featured speakers include Chimamanda Ngozi AdichieDeepak Chopra and Beth ComstockContinue reading

The Human Connection: A Personal Business Thought

Human Contact, Hands

By Kym Gordon Moore

No doubt our world is rapidly changing through assorted technological manifestations. Our business practice is ladled with scoops of artificial technology, augmented and virtual reality. We seek to do things faster to save time, yet sometimes we seem to need more time to do our tasks faster. Sounds like an oxymoron? Yeah, well it is.

As a consumer, personally going through self-scanning checkouts keep me from standing in a long line and getting frustrated, although at times I want to talk to that cashier and have a personal interaction a machine can’t convey. When I call technical support or attempt to reach a specific department for assistance, I don’t always want to talk to an automated message because if I accidentally press an incorrect number, I have to start the process all over again. If I need a problem taken care of, I tend to put more value in human interaction, at least for acknowledging the problem and offering to help solve it, even if automation is a bit more accurate.

After examining a few unofficial polls, at times people noted they tend to feel alienated because artificial devices are replacing that human connection. Upon talking to many consumers, they sometimes express they feel like a number or inanimate object when they only interact with artificial intelligence vs. natural human intelligence. Yet, there’s an overwhelming number of consumers who are unmoved by the absence of human contact. The world they are accustomed to is mostly automated.

We find ourselves so entrapped by our smart devices, that we don’t even have eye to eye contact with each other anymore. We don’t stop and smell the roses because virtual flowers on apps, graphic images or memes entertain our sight and senses. We don’t observe the obvious that stands before us because we are being navigated by a computer led artificial compass which redirects and repositions.

Life is not an invisible touch, even in our technological savvy lifestyle. As we reflect on our business operations, let’s not forget to personalize our services, not simply through the personalized greeting in an email or generic letter, but by using our vocal cords to have interpersonal connections, as we reach out and touch the soul of another…the soul of our customer. Perhaps we have to get back to basics and learn how to truly “listen” again.