Thinking and Working Individually Can Create a Team of Corporate Innovators

Teamwork, Change, Ideas, Innovation

Ideas inspire change and innovation. How are you encouraging your team to make a quantum leap and share individual ideas that can become a company-wide team championship? Talk about a win-win situation.

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Facebook will launch news video initiative next week

Facebook, Social Media, TV, Video, Broadcasting
Image Credit: Jason Alden/Bloomberg via Getty Images

By  | Axios

Facebook will launch a slate of video shows on its video platform, Watch, on July 16.

Why it matters: The tech giant has been under immense pressure since the 2016 election to clean up the quality of news and information on its platform.

The details: The first slate of shows that will debut next week come from a mix of local, national and social publishers, including ATTN:, CNN, Fox News, Mic, Quartz, Bloomberg, and Univision.

  • By the end of the summer, the company says that it will have roughly 20 different news partners as a part of its news push.
  • The shows will exist in a dedicated news section on Facebook’s Watch tab. Like other sections on Watch, it will be personalized based on the publishers that a user follows and what their friends are watching.
  • Facebook hopes to mimic this experience for other non-news video partners, like gaming.

Axios first reported about the initiative in March, and the anticipation among publishers to see what it looks like has been building since.

Between the lines: Facebook has faced a rocky relationship with media publishers that have for years argued that the social giant has made billions of dollars in ad revenue off of their content without giving publishers their fair share of the cut or data insights about their audience.

  • Facebook has continued the work of its news partnerships team, which includes everything from pumping money into local news accelerator programs to giving media companies resources like traffic analysis tools.
  • Still, thousands of publishers around the world, mostly through their trade groups, have expressed discontent with how Facebook works with news publishers.
  • Facebook is hoping these partnerships, in which it is paying publishers to participate, will help ease at least some of their news partners’ concerns.

Facebook will be financing the news shows that air on its Watch platform. Sources say the company is in some cases paying up to $1 million for one year’s worth of production.

  • Eventually, Facebook says, it hopes to create an advertising platform so that these shows can be self-sustained on the platform.

Article source: https://www.axios.com/facebook-to-launch-news-video-initiative-july-16-1531316234-41529694-eb99-4cf0-b9d7-fc9c09d0775c.html

7 Tips For Musicians To Write Emails Fans Will Adore

Email Marketing, Music, Musicians, Digital Marketing
Image source: hypebot.com

By Freddie Tubbs, a digital marketing strategist at Big Assignments

There used to be a time when being a musician only meant creating music but in recent times, with internet, you get to manage and market your own music and be in control of the entire process. You get to tweak and edit your campaign and behave however you want to. Even though marketing can be hard to do, there are some things that you can do to make it better and easier for you.

Email marketing is especially good for you since you get a unique access to your fans personal inbox – you wouldn’t get that any other way. You can create great marketing campaigns – with a few easy steps:

1. Create a good subject line

Subject lines are the first thing that people are going to see once your email arrives. This is why it’s crucial to write excellent and attention-grabbing subject lines. They have to give out a bit of information on what is in the email, propose an interesting question or be funny in a way that would hook people and invite them to open your email.

As a musician, you could write a subject line that has your personality – people usually like emails that are funny or sarcastic

2. Use actionable language

Imagine an email marketing campaign saying ‘if you really want to and if you have some time please check out our white paper’ instead of saying ‘click here to download our white paper’ or a simple ‘click here’. Which solution seems better to you?

“Especially as a musician, you want people to click on your link and see your video – you don’t want them to just enter shortly and then leave. This is why you need to use action verbs and the kind of language that will get them to click”, – explains  Carrie Dunigan, an Email Marketing Analyst at Australian Help.

However, getting them to stay on the video is another thing entirely and that’s where you could incorporate some humor, for instance ‘Click here to watch the video. Comment and let us know if you noticed that helicopter that totally interrupted us.’

3. Write in your own voice

People love hearing from people instead of getting an email from a machine or a company. You are a person that they can relate to and you should definitely use that. Spend some time thinking about what your tone and voice will be – how you will address your readers, how personalized your emails will be etc. Then you can proceed to use what you think is best in your communication with your fans.

Just keep in mind that you can be yourself for these people and you should be – they will love you for who you are.

24. Write accurate and reader-friendly emails

Emails with too many grammar mistakes and misspelled words are usually going to end up in spam. This happens because people think that this is unprofessional and since it’s so easy to fix it, they believe that you don’t care enough about your business.

Here are some tools that can help you out with that:

– Academ advisor and Study Demic are guides, which provide you with free writing tips online.

– UK Writings is an online editing tool to help you minimize your style mistakes.

– My Writing Way and Boom Essay are grammar guides, which offer you best practices and tips on writing perfect grammar error-free emails.

– Essay Roo is an email-formatting tool to help you format your email for scanners.

– Academized is a subject line generator, recommended by Best British Essays.

– Let’s Go And Learn and Paper Fellows are both online proofreading tools that can help you catch even the smallest mistakes.

5. Know your audience

Before you do anything else, take the time to get to know your audience. Create surveys and ask them fun questions that can give you good and thorough answers. Use Google Analytics to figure out what is your target audience, engage with them on social media and use all of the information that you have gathered to adapt your emails to suit them.

6. Keep it short

Going on and on about something is never a good idea. People get bored and distracted easily so you need to get to the point quickly and wrap it up.

This way, your readers will be able to get the most information out of your email and then proceed to click on your links and watch your videos or listen to your tunes.

7. Make being on your list worth it

Don’t let people regret signing up for your subscribers list. This can happen for various reasons – you send out too many pointless emails, provide no value for them etc. “But you can make being on your list a unique exclusivity. Let them hear your music before anyone else does, pre-purchase your products, offer them special deals, discounts and gifts”, – says Katrina Cochran, a Digital Strategist at Elite Assignment Help.

Final Thoughts

Following these tips will certainly get people to look forward to your emails, open them and read them. Think about what your schedule would be and stick to it. Be honest and interesting in your emails and include as many entertaining details as you can. Email marketing campaigns are a great way to reach your fans and inform them on everything happening in your career.

 

Article source: http://www.hypebot.com/hypebot/2018/07/7-tips-for-musicians-on-writing-emails-their-fans-will-adore.html

Global Digital Writing & Graphics Tablets Market Competitive Analysis 2018: Wacom, Huion, UGEE and ViewSonic

Graphics Tablets, Digital Writing, Marketing
Image Source: trueindustrynews.com

By Stefen Marwa

The research report entitled Global Digital Writing & Graphics Tablets Market 2018 presents an in-depth and professional analysis of the Digital Writing & Graphics Tablets Market also defines the current market trend, size, growth rate and classification of the industry by Products Type, Application, Digital Writing & Graphics Tablets Key Players, Key Regions and so on. The Digital Writing & Graphics Tablets market report summarizes the global market insights that are critical drivers for the growth of the Digital Writing & Graphics Tablets sales market over the forecast period (2018-2023). This report studies Digital Writing & Graphics Tablets Global market, especially in Africa, United States, UK, Germany, India, Italy, Brazil, Southeast Asia, Russia, Australia, France, Korea, Japan, Mexico, Middle East, Canada and China, top manufacturers in the global Digital Writing & Graphics Tablets market, with revenue, production, price, and market share for each manufacturer, covering Huion, Samsung, Bosto, AIPTEK, ViewSonic, PenPower, Adesso, Hanwang, UGEE and Wacom.

Overview of Digital Writing & Graphics Tablets Market:

The Digital Writing & Graphics Tablets report begins with a market overview and moves on to cover the growth prospects of the market. Detailed segmentation analysis of the Digital Writing & Graphics Tablets market is available based on manufacturers, regions, type, and applications in the report. The study also covers Digital Writing & Graphics Tablets upstream materials, equipment, downstream client survey, marketing channels, industry development trend, and proposals.

Request a sample PDF copy of this research at: http://emarketresearch.us/global-digital-writing-graphics-tablets-market/#Request-Sample

The report focuses on the Digital Writing & Graphics Tablets in the global market, especially in Africa, United States, UK, Germany, India, Italy, Brazil, Southeast Asia, Russia, Australia, France, Korea, Japan, Mexico, Middle East, Canada and China

Type Analysis Segmentation in Digital Writing & Graphics Tablets Market:

1024 Level
2048 Level

Application Analysis Segmentation in Digital Writing & Graphics Tablets Market:

Industrial Design
Animation & Film
Advertising

This Digital Writing & Graphics Tablets report also presents product specification, process, and product cost structure, etc. regions, technology, and applications separate production. Other important sectors that have been meticulously studied in the Digital Writing & Graphics Tablets market report is demand and supply dynamics, import and export scenario, industry processes and cost structures and major R&D initiatives. Digital Writing & Graphics Tablets new project SWOT and PESTEL analysis, investment feasibility analysis, investment return analysis, and development trend analysis.

Questions are answered in Digital Writing & Graphics Tablets Market study:

➤ Which Digital Writing & Graphics Tablets application/end-user segments will perform well in the over the next few years?

➤ Which are the markets where companies should establish a presence?

➤ What are the restraints that will threaten growth rate?

➤ What are the forecast growth rates for the Digital Writing & Graphics Tablets market as a whole and each segment within it?

➤ How market share changes their values by Different Manufacturing Brands?

Avail discount on this report at: http://emarketresearch.us/global-digital-writing-graphics-tablets-market/#Inquiry-Before-Buying

In this study report, the years considered to predict the Digital Writing & Graphics Tablets market size are as follows:

◉ History Years of Digital Writing & Graphics Tablets Market Report: 2012-2017

◉ Base Year of Report: 2017

◉ Estimated Year of Report: 2018

◉ Forecast Years of Digital Writing & Graphics Tablets Market Report: 2018 to 2023

In general, the report estimate on the Global Digital Writing & Graphics Tablets Market volumes in Mn/Bn USD and CAGR in (%) over the forecast period 2018-2023, considering 2017 as the base year. The Digital Writing & Graphics Tablets report defines the profit generation through various sectors and explains remarkable investment methods towards the Digital Writing & Graphics Tablets market. It also offers vital intuition about the Digital Writing & Graphics Tablets market opportunities, an introduction of new products, Digital Writing & Graphics Tablets market driving factors, restraints, geographical landscaping, as well as competitive approaches executed by the key Digital Writing & Graphics Tablets market players. The Digital Writing & Graphics Tablets market study report presents particular stockholder in the industry, consist of market financiers, investors, dealers, product manufacturers and, producers.

In conclusion, it is an in-depth research report on Global Digital Writing & Graphics Tablets industry. Here, we express our thanks for the support and assistance from industry chain related technical experts and Digital Writing & Graphics Tablets marketing engineers during Research Team’s survey and interviews.

We have a too many categories research reports like Consumer Goods & Retailing, Agriculture, Food & Beverage, Food Services, Energy & Resources, Manufacturing & Construction, Chemicals & Materials, Transportation & Shipping, Biotechnology, Medical Devices, Pharmaceuticals & Healthcare, Business Services & Administration, IT & Telecom, Textiles, Automobile, Electrical & Electronic Device, Ship Manufacturing, Hotel and Tourism, Petroleum Industry, Trading Industry, Technology, Aerospace & Defense, Entertainment, etc.

 

Article Source: https://trueindustrynews.com/global-digital-writing-graphics-tablets-market-competitive-analysis-2018-wacom-huion-ugee-and-viewsonic/

Retailers: What You Need to Know About SEO

SEO, Inbound Marketing, Retail
Image source: independentretailer.com

BY  | Independent Retailer

If you are looking for a specific product and want to know more before buying it, what do you do? Most people turn to Google for answers, either looking at product reviews from other customers or the product descriptions themselves to see if it has everything they need. As a retailer, wouldn’t you rather be the first link to a product that people see once they do a search?

81 percent of shoppers will do online research before they buy a product, according to a Shopify article. They are actively searching for solutions, and you want to land in their search results. This method of increasing website traffic and business goals is called search engine optimization (SEO). Through this process of configuring and promoting websites so they have increased visibility in Google and other search engine result pages, independent retailers will have not only more online sales but more in-store foot traffic as well.

“If you look at what’s going on in larger trends, more dollars are being spent online every year,” Chris Rogers, CEO and founder of Colorado SEO Pros, said. “It has a huge impact on the retail industry.” Colorado SEO Pros is a boutique SEO agency providing a suite of inbound marketing services for small and mid-sized organizations.  More and more customers, especially millennials, are comfortable purchasing online rather than in store, and it’s a new trend that many retailers have caught on to and are constantly working to better their online shopping experience.pablo (66)

71 percent of consumers will click on a link from the first page of results, according to Shopify. This means that ranking well in search engine results can make the difference between getting traffic to your site and missing out on potential buyers. The goal of SEO is to send signals to search engines that show the value and relevance of a particular website, according to Shopify.

Now that we have the specifics out of the way, Rogers has some tips to help retailers increase their revenue. “Have more information and user experience that’s relevant to the product,” Rogers said. “Give out more accurate information so people have a full understanding of the product from the advertisement and the product from your page.”

You need to give customers a reason to buy your product over one from another store. What they want to see when they click on your link is the product they are looking for, and not have to go through a million other things on your website to get to the product. A picture and a description, along with any other information, can go a long way. Don’t let your customers get sidetracked with something else if they can’t find what they are looking for right away.

pablo43“Make sure you have done complete research around that product so that you understand all the ways people are searching for it,” Rogers said.  “Include certain things about the brand and then create a strategy to use the keywords on the page in a way that creates a good user experience.”

Google is using an AI voice search algorithm where people can say exactly they are looking for and Google will do the search. This means you’re language needs to be natural, and let certain keywords be your guide. Simple and easy to navigate are two key principles to remember to keep the customer engaged on your site.

However you choose to move forward with implementing SEO basics, the results will likely be worth the effort. One of the biggest mistakes businesses can make, according to Rogers, is waiting until after you have your website built and launched to consider SEO. But have no fear! There is still hope. It is better to implement SEO than not have it, and a company like Colorado SEO Pros can help. So if you’re an indie retailer looking to get your website up and running, definitely consider SEO as a way to promote your store.

Article source: http://independentretailer.com/2018/07/01/retailers-what-you-need-to-know-about-seo/

Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors

Twitter, Influencer Fraud, Spam
Image source: Marketing Land

By  | Marketing Land Contributor

Earlier this year, Twitter CEO Jack Dorsey, along with three other executives who head up the company’s product and security teams, hosted a 45-minute live Q&A with users. During the livestream, Dorsey said Twitter’s primary goal was improving the health of the platform. According to Twitter’s latest transparency numbers, the work they’ve put toward security measures and reducing the amount of content from bad actors is paying off.

Twitter says that on a year-to-year basis, it is currently removing 214 percent more accounts for violating spam policies. In May, it identified more than 9.9 million potentially spammy and automated accounts per week — up from the 6.4 million it was finding every week in December of 2017. There has also been a drop in spam reports this year.

On Twitter’s company blog, Yoel Roth, head of Twitter’s platform policy team, and Del Harvey, Twitter’s VP of trust and safety, write, “The average number of spam reports we received through our reporting flow continued to drop — from an average of approximately 25,000 per day in March, to approximately 17,000 per day in May.”

Not only is Twitter fighting against spam accounts, the company says it has suspended more than 142,000 apps that violated Twitter rules during Q1 of this year — with more than half suspended within one week of registration and many within hours.

“We’ve maintained this pace of proactive action, removing an average of more than 49,000 malicious applications per month in April and May. We are increasingly using automated and proactive detection methods to find misuses of our platform before they impact anyone’s experience,” say Roth and Harvey.

Smyte acquisition

According to Twitter, it is using automated processes and machine learning tools to identify and remove malicious and spammy content. Last week, Twitter announced it was acquiring Smyte, a technology firm that specialized in safety, spam and security issues.

“Their review tools and processes will be powerful additions to our own tools and technology that help us keep Twitter safe,” said Twitter’s safety team in a blog post announcing the acquisition. The transition to Twitter’s team did not go as seamlessly as Smyte had hoped, though. The same day the acquisition was announced, TechCrunch reported that Twitter immediately shut down access to Smyte’s platform — leaving Smyte’s existing customer base without access to the API. (According to TechCrunch, Twitter declined to comment on the situation but was making phone calls to Smyte customers to help rectify the problem.)

I asked a few digital ad agencies if they believe Twitter’s Smyte acquisition was in any way connected to a drop in ad dollars on the platform resulting from the platform’s spam problems. Aaron Goldman, the CMO for 4C, which is a Twitter certified partner, says his company is only seeing growth in Twitter ad budgets. According to 4C’s quarterly State of Media report, Q4 2017 and Q1 2018 both showed year-over-year increases in ad spend on the platform. (In Q4 2017, year-over-year ad spend on Twitter grew 60 percent, per 4C’s numbers.)

Akvile DeFazio, founder and president of Akvertise, a social media marketing agency, said she has shifted budgets away from Twitter in recent months, but only because of a lack of targeting options and not because of an influx of spam or bot activity on the app.

New safety measures

In addition to buying new technology designed to fight spam and improve security measures, Twitter also announced new security and safety initiatives to tackle manipulation on the platform. One includes reducing account metrics related to bad actors in real time. This means that if Twitter identifies an account as spammy or malicious, any follows, likes or retweets performed by the identified account will not be reflected in account metrics.

“If we put an account into a read-only state (where the account can’t engage with others or tweet) because our systems have detected it behaving suspiciously, we now remove…Continue reading

 

Article source: https://marketingland.com/twitter-now-removing-214-more-spammy-accounts-yoy-as-it-ramps-up-efforts-against-bad-actors-243282