7 Tips For Musicians To Write Emails Fans Will Adore

Email Marketing, Music, Musicians, Digital Marketing
Image source: hypebot.com

By Freddie Tubbs, a digital marketing strategist at Big Assignments

There used to be a time when being a musician only meant creating music but in recent times, with internet, you get to manage and market your own music and be in control of the entire process. You get to tweak and edit your campaign and behave however you want to. Even though marketing can be hard to do, there are some things that you can do to make it better and easier for you.

Email marketing is especially good for you since you get a unique access to your fans personal inbox – you wouldn’t get that any other way. You can create great marketing campaigns – with a few easy steps:

1. Create a good subject line

Subject lines are the first thing that people are going to see once your email arrives. This is why it’s crucial to write excellent and attention-grabbing subject lines. They have to give out a bit of information on what is in the email, propose an interesting question or be funny in a way that would hook people and invite them to open your email.

As a musician, you could write a subject line that has your personality – people usually like emails that are funny or sarcastic

2. Use actionable language

Imagine an email marketing campaign saying ‘if you really want to and if you have some time please check out our white paper’ instead of saying ‘click here to download our white paper’ or a simple ‘click here’. Which solution seems better to you?

“Especially as a musician, you want people to click on your link and see your video – you don’t want them to just enter shortly and then leave. This is why you need to use action verbs and the kind of language that will get them to click”, – explains  Carrie Dunigan, an Email Marketing Analyst at Australian Help.

However, getting them to stay on the video is another thing entirely and that’s where you could incorporate some humor, for instance ‘Click here to watch the video. Comment and let us know if you noticed that helicopter that totally interrupted us.’

3. Write in your own voice

People love hearing from people instead of getting an email from a machine or a company. You are a person that they can relate to and you should definitely use that. Spend some time thinking about what your tone and voice will be – how you will address your readers, how personalized your emails will be etc. Then you can proceed to use what you think is best in your communication with your fans.

Just keep in mind that you can be yourself for these people and you should be – they will love you for who you are.

24. Write accurate and reader-friendly emails

Emails with too many grammar mistakes and misspelled words are usually going to end up in spam. This happens because people think that this is unprofessional and since it’s so easy to fix it, they believe that you don’t care enough about your business.

Here are some tools that can help you out with that:

– Academ advisor and Study Demic are guides, which provide you with free writing tips online.

– UK Writings is an online editing tool to help you minimize your style mistakes.

– My Writing Way and Boom Essay are grammar guides, which offer you best practices and tips on writing perfect grammar error-free emails.

– Essay Roo is an email-formatting tool to help you format your email for scanners.

– Academized is a subject line generator, recommended by Best British Essays.

– Let’s Go And Learn and Paper Fellows are both online proofreading tools that can help you catch even the smallest mistakes.

5. Know your audience

Before you do anything else, take the time to get to know your audience. Create surveys and ask them fun questions that can give you good and thorough answers. Use Google Analytics to figure out what is your target audience, engage with them on social media and use all of the information that you have gathered to adapt your emails to suit them.

6. Keep it short

Going on and on about something is never a good idea. People get bored and distracted easily so you need to get to the point quickly and wrap it up.

This way, your readers will be able to get the most information out of your email and then proceed to click on your links and watch your videos or listen to your tunes.

7. Make being on your list worth it

Don’t let people regret signing up for your subscribers list. This can happen for various reasons – you send out too many pointless emails, provide no value for them etc. “But you can make being on your list a unique exclusivity. Let them hear your music before anyone else does, pre-purchase your products, offer them special deals, discounts and gifts”, – says Katrina Cochran, a Digital Strategist at Elite Assignment Help.

Final Thoughts

Following these tips will certainly get people to look forward to your emails, open them and read them. Think about what your schedule would be and stick to it. Be honest and interesting in your emails and include as many entertaining details as you can. Email marketing campaigns are a great way to reach your fans and inform them on everything happening in your career.

 

Article source: http://www.hypebot.com/hypebot/2018/07/7-tips-for-musicians-on-writing-emails-their-fans-will-adore.html

Advertisements

Retailers: What You Need to Know About SEO

SEO, Inbound Marketing, Retail
Image source: independentretailer.com

BY  | Independent Retailer

If you are looking for a specific product and want to know more before buying it, what do you do? Most people turn to Google for answers, either looking at product reviews from other customers or the product descriptions themselves to see if it has everything they need. As a retailer, wouldn’t you rather be the first link to a product that people see once they do a search?

81 percent of shoppers will do online research before they buy a product, according to a Shopify article. They are actively searching for solutions, and you want to land in their search results. This method of increasing website traffic and business goals is called search engine optimization (SEO). Through this process of configuring and promoting websites so they have increased visibility in Google and other search engine result pages, independent retailers will have not only more online sales but more in-store foot traffic as well.

“If you look at what’s going on in larger trends, more dollars are being spent online every year,” Chris Rogers, CEO and founder of Colorado SEO Pros, said. “It has a huge impact on the retail industry.” Colorado SEO Pros is a boutique SEO agency providing a suite of inbound marketing services for small and mid-sized organizations.  More and more customers, especially millennials, are comfortable purchasing online rather than in store, and it’s a new trend that many retailers have caught on to and are constantly working to better their online shopping experience.pablo (66)

71 percent of consumers will click on a link from the first page of results, according to Shopify. This means that ranking well in search engine results can make the difference between getting traffic to your site and missing out on potential buyers. The goal of SEO is to send signals to search engines that show the value and relevance of a particular website, according to Shopify.

Now that we have the specifics out of the way, Rogers has some tips to help retailers increase their revenue. “Have more information and user experience that’s relevant to the product,” Rogers said. “Give out more accurate information so people have a full understanding of the product from the advertisement and the product from your page.”

You need to give customers a reason to buy your product over one from another store. What they want to see when they click on your link is the product they are looking for, and not have to go through a million other things on your website to get to the product. A picture and a description, along with any other information, can go a long way. Don’t let your customers get sidetracked with something else if they can’t find what they are looking for right away.

pablo43“Make sure you have done complete research around that product so that you understand all the ways people are searching for it,” Rogers said.  “Include certain things about the brand and then create a strategy to use the keywords on the page in a way that creates a good user experience.”

Google is using an AI voice search algorithm where people can say exactly they are looking for and Google will do the search. This means you’re language needs to be natural, and let certain keywords be your guide. Simple and easy to navigate are two key principles to remember to keep the customer engaged on your site.

However you choose to move forward with implementing SEO basics, the results will likely be worth the effort. One of the biggest mistakes businesses can make, according to Rogers, is waiting until after you have your website built and launched to consider SEO. But have no fear! There is still hope. It is better to implement SEO than not have it, and a company like Colorado SEO Pros can help. So if you’re an indie retailer looking to get your website up and running, definitely consider SEO as a way to promote your store.

Article source: http://independentretailer.com/2018/07/01/retailers-what-you-need-to-know-about-seo/

Paper and Pulp Market In-Depth Analysis by Opportunities, Challenges, Key Market Segments & Forecast for 5 years

Paper and Pulp, Business, Paper
Image credit: Paper and Pulp market reports 2022

By Nidhi Bhawsar | The Newsman

HTF MI recently broadcasted a new study in its database that highlights the in-depth market analysis with future prospects of Paper and Pulp market. The study covers significant data which makes the research document a handy resource for managers, industry executives and other key people get ready-to-access and self-analyzed study along with graphs and tables to help understand market trends, drivers and market challenges. Some of the key players mentioned in this research are Stora Enso (FI), Fibria (BR), RGE (SG), Sappi (ZA), UMP (FI), ARAUCO (CL), CMPC (CL), APP (SG), Metsa Fibre (FI), Suzano (BR), IP (US), Resolute (CA), Ilim (RU), Sdra Cell (SE), Domtar (US), Nippon Paper (JP), Mercer (CA), Eldorado (BR), Cenibra (BR), Oji Paper (JP), Ence (ES), Canfor (CA), West Fraser (CA), SCA (SE), Chenming (CN), Sun Paper (CN), Yueyang (CN), Yongfeng (CN) & Huatai (CN).

Get Access to sample pages @ https://www.htfmarketreport.com/sample-report/955145-united-states-paper-and-pulp-market-2

The research covers the current market size of the United States Paper and Pulp market and its growth rates based on 5 year history data. It also covers various types of segmentation such as by geography [The West, Southwest, The Middle Atlantic, New England, The South & The Midwest], by product /end user type [Bleached Softwood Kraft Pulp (BSK), Birch Hardwood Kraft Pulp (BHK) & High Yield Pulp (HYP)], by applications [Printing and Writing Paper, Tissue Paper & Other] in overall market. The in-depth information by segments of Paper and Pulp market helps monitor performance & make critical decisions for growth and profitability. It provides information on trends and developments, focuses on markets and materials, capacities, technologies, CAPEX cycle and the changing structure of the United States Paper and Pulp Market.

For more information or any query mail at sales@htfmarketreport.com
This study also contains company profiling, product picture and specifications, sales, market share and contact information of various international, regional, and local vendors of United States Paper and Pulp Market, some of them are Stora Enso (FI), Fibria (BR), RGE (SG), Sappi (ZA), UMP (FI), ARAUCO (CL), CMPC (CL), APP (SG), Metsa Fibre (FI), Suzano (BR), IP (US), Resolute (CA), Ilim (RU), Sdra Cell (SE), Domtar (US), Nippon Paper (JP), Mercer (CA), Eldorado (BR), Cenibra (BR), Oji Paper (JP), Ence (ES), Canfor (CA), West Fraser (CA), SCA (SE), Chenming (CN), Sun Paper (CN), Yueyang (CN), Yongfeng (CN) & Huatai (CN). The market competition is constantly growing higher with the rise in technological innovation and M&A activities in the industry. Moreover, many local and regional vendors are offering specific application products for varied end-users. The new vendor entrants in the market are finding it hard to compete with the international vendors based on quality, reliability, and innovations in technology.

Continue reading full article

Article source: https://thefreenewsman.com/paper-and-pulp-market-in-depth-analysis-by-opportunities-challenges-key-market-segments-forecast-for-5-years/87024/

Qorus Software named in Top 50 Inbound Marketing Excellence report 2018

Inbound Marketing, Qorus
Image source: Virtual Strategy

Qorus Software has been placed in the top 50 of Fifty Five and Five’s 2018 Inbound Marketing Excellence report for the fourth year in a row.

Qorus Software

We are delighted once again to be included in the Fifty Five and Five Inbound report. We work hard on our Marketing and it’s great to be recognized for the efforts we have put into our inbound, content marketing and CX strategies, said Heather Thompson, SVP of Marketing

(PRWEB) June 12, 2018

Qorus Software named in Top 50 Inbound Marketing Excellence report 2018.

Qorus Software has been placed in the top 50 of Fifty Five and Five’s 2018 Inbound Marketing Excellence report for the fourth year in a row. The report is now in its 4th year, and is looked on by those in the industry as a barometer of marketing excellence in the channel. As with previous years it will be released at Microsoft Inspire, which is being held July 15-19 at the Mandalay Bay Convention Center in Las Vegas.

This year Fifty Five and Five analysed nearly 39,000 companies, looking at their web, blog and social output. The report celebrates those Partners who have built a consistent inbound marketing strategy with a clear focus on their customers.

The very best inbound and content marketing in the Microsoft Partner Network

This year’s report includes profiles of the best performing Partners, as well as interviews, insights and case studies from industry experts, including:

  • Foreword from Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft
  • An interview with Mitchell Feldman, Chief Digital Officer at HPE Pointnext, on the ongoing challenge of great content marketing (and life after RedPixie)
  • Insights and key findings from the 39,000 partners we analysed

Get your copy of the report. You can pick up your free copy of the report in Las Vegas, from the Fifty Five an Five stand (#1622). Or you can download a digital copy from: https://www.fiftyfiveandfive.com/inbound-marketing-excellence/

About Qorus
Qorus helps organizations create business critical documents more efficiently and accurately. Our software is incredibly powerful but highly intuitive and very easy to use. Even the most non-technical users can quickly create accurate, personalized and compliant documents like proposals, contracts, RFPs, pitches, and reports.

Qorus runs on Microsoft Azure and integrates with Microsoft Office to enhance document productivity. Our award-winning Customer Success team ensures our customers across all industries get the most value from our software. We have offices in Seattle, London and Cape Town.

Learn more about Qorus at https://www.qorusdocs.com/

Contact information:
Heather Thompson, SVP of Marketing, Qorus Software
http://www.qorusdocs.com
marketing(at)qorusdocs(dot)com

About Fifty Five and Five
Based in London, UK, Fifty Five and Five is a digital marketing agency born out of a recognition that Microsoft Partners face a unique set of challenges when it comes to B2B marketing. They help Microsoft Partners communicate more effectively, reach new audiences and drive leads.

Contact information:
Chris Wright, Founder, Fifty Five and Five
http://www.fiftyfiveandfive.com/
02037437897
chris.wright(at)fiftyfiveandfive(dot)com

Contact Author

Heather Thompson Qorus Software 
+27 873544763
Email >

Understanding today’s trends

Beth Bryant, Marketing
Image source: metrowestdailynews.com

(Originally published Jun 4, 2018) 

When people talk about marketing these days, you may hear them using various terms or “buzzwords” that refer to current trends such as “digital marketing,” “inbound marketing” or “search engine marketing.”

I’ve talked with companies who are somewhat bewildered and overwhelmed hearing about these marketing trends and the thought of trying to keep up with and execute them all. Some think the terms relate to entirely new categories of marketing, when in fact they simply relate to new strategies or approaches using the tools we’re already familiar with, such as our websites and social media.

The following are brief descriptions of many of today’s marketing trends and what they entail so you can determine which ones are worth exploring for your marketing program.

Digital marketing

Quite simply, digital marketing is using digital or online channels or technologies to reach and connect with your target audience, as it is primarily through online channels that people seek out information. I’m talking about your website and blog, of course, but also social media, email and mobile apps. Digital marketing encompasses online activities that will position your company, attract attention, drive traffic to your website and generate customer leads. These activities include online advertising (via display or banner ads or Google AdWords), conducting email campaigns, creating online content (e.g., valuable offers such as e-books and white papers), and conducting search engine optimization (SEO) for your website to ensure high rankings in search engine results. SEO involves tactics such as embedding keywords and links in your website content and having links from outside sites. Digital marketing also extends to and includes other forms of marketing described below, such as inbound marketing, search engine marketing, social media marketing and content marketing.

Inbound marketing

As the name suggests, inbound marketing is focused on activities that will drive customers in your direction. As opposed to outbound marketing, which is focused on direct outreach to your audience, inbound marketing entails engaging customers or helping them find you and your website by providing relevant and valuable content through your blog, social media and conducting SEO activities that ensure this content is found in search engine results. Once customers have visited your website to download your content, the goal is to “convert” them to leads and “nurture” those leads by continuing to offer them valuable content – educational materials and helpful information that build trust, credibility and relationships that will ultimately lead to a sale when the customer is ready to buy. Inbound marketing integrates with and complements sales efforts to move prospective customers through the sales pipeline or “funnel.”

Search engine marketing (SEM)

Typically called just “search marketing,” SEM involves conducting SEO activities, but is mainly focused on executing what is called “paid search” – buying listings or advertising on search engines to help search engine visibility and drive traffic to your website. Each search engine offers Pay-Per-Click (PPC) or Cost-Per-Click (CPC) options (e.g. Google AdWords). To do paid search ads effectively, you would want to test various keywords and offers in the ad to see what works best.

Social media marketing

You may have company pages set up on all the relevant social media sites, but do you have an action plan for capturing attention and driving traffic to your website through these sites? That’s what social media marketing is and it involves…Continue reading

Article source: http://www.metrowestdailynews.com/news/20180604/understanding-todays-trends

YouTube Continues to Chip Away at TV Budgets: This Week in Inbound Marketing

Marketing, Social Media, YouTube
Image Source: Marketing Land

By 

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles.

YouTube says TV is now its fastest-growing screen in terms of watch time, with over 150 million hours viewed per day. “We’re amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube,” said Debbie Weinstein, managing director for YouTube/Video Global Solutions, in the announcement.

On Sunday, YouTube announced several initiatives to help advertisers reach TV screen viewers.

YouTube TV to sell ads through Google Preferred network

YouTube says its own paid streaming service that packages content from network and cable outlets, YouTube TV, is now available in more than 100 TV markets in the US. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program. YouTube will sell ads on content from some US cable networks participating in YouTube TV via the Preferred network.

Ads will be inserted…Continue reading

Article source: https://marketingland.com/youtube-announces-more-moves-to-chip-away-at-tv-ad-budgets-239194

Watch Morton Salt Go Dumpster Diving to Create a Font From Discarded Vegetables

Food Waste, Morton Salt, Morton’s Erase Food Waste Initiative
Image Credit: Morton Salt
By | Adweek

 

Chances are, you’ve already felt guilty about the amount of food you throw out—so here’s some data that’ll make you feel even worse.

As Americans, we are the most wasteful creatures on the planet. Of all the food we buy, over 40 percent of it winds up in the trash, about 150,000 tons a day. Each year, Americans toss out an estimated $160 billion worth of food. The amount of edibles we pitch into the garbage would fill a college football stadium right up to the cheap seats—every day of the week.

Of course, statistics like these only go so far to raising awareness. Which is why Morton Salt has created what it hopes is a more effective way. Debuting today on social media channels is a video that brings the scope of food wastage in a way that’s hard to forget.

Morton went dumpster diving recently, pulled out a bushel of discarded fruits and vegetables, and then made a typeface from them. In fact, it not only made a typeface, but also ink and paper—also from same discarded fruits and vegetables—which it then used to print up posters with provocative banner headlines such as “This Poster Is a Complete Waste” and “You’re Reading Last Night’s Dinner.” (Morton shot consumers’ reactions to reading the posters, and made that into a second video. Scroll down to watch both.)

Continue reading…

Article source: http://www.adweek.com/brand-marketing/watch-mortons-go-dumpster-diving-to-create-a-font-from-discarded-vegetables/