Global Digital Writing & Graphics Tablets Market Competitive Analysis 2018: Wacom, Huion, UGEE and ViewSonic

Graphics Tablets, Digital Writing, Marketing
Image Source: trueindustrynews.com

By Stefen Marwa

The research report entitled Global Digital Writing & Graphics Tablets Market 2018 presents an in-depth and professional analysis of the Digital Writing & Graphics Tablets Market also defines the current market trend, size, growth rate and classification of the industry by Products Type, Application, Digital Writing & Graphics Tablets Key Players, Key Regions and so on. The Digital Writing & Graphics Tablets market report summarizes the global market insights that are critical drivers for the growth of the Digital Writing & Graphics Tablets sales market over the forecast period (2018-2023). This report studies Digital Writing & Graphics Tablets Global market, especially in Africa, United States, UK, Germany, India, Italy, Brazil, Southeast Asia, Russia, Australia, France, Korea, Japan, Mexico, Middle East, Canada and China, top manufacturers in the global Digital Writing & Graphics Tablets market, with revenue, production, price, and market share for each manufacturer, covering Huion, Samsung, Bosto, AIPTEK, ViewSonic, PenPower, Adesso, Hanwang, UGEE and Wacom.

Overview of Digital Writing & Graphics Tablets Market:

The Digital Writing & Graphics Tablets report begins with a market overview and moves on to cover the growth prospects of the market. Detailed segmentation analysis of the Digital Writing & Graphics Tablets market is available based on manufacturers, regions, type, and applications in the report. The study also covers Digital Writing & Graphics Tablets upstream materials, equipment, downstream client survey, marketing channels, industry development trend, and proposals.

Request a sample PDF copy of this research at: http://emarketresearch.us/global-digital-writing-graphics-tablets-market/#Request-Sample

The report focuses on the Digital Writing & Graphics Tablets in the global market, especially in Africa, United States, UK, Germany, India, Italy, Brazil, Southeast Asia, Russia, Australia, France, Korea, Japan, Mexico, Middle East, Canada and China

Type Analysis Segmentation in Digital Writing & Graphics Tablets Market:

1024 Level
2048 Level

Application Analysis Segmentation in Digital Writing & Graphics Tablets Market:

Industrial Design
Animation & Film
Advertising

This Digital Writing & Graphics Tablets report also presents product specification, process, and product cost structure, etc. regions, technology, and applications separate production. Other important sectors that have been meticulously studied in the Digital Writing & Graphics Tablets market report is demand and supply dynamics, import and export scenario, industry processes and cost structures and major R&D initiatives. Digital Writing & Graphics Tablets new project SWOT and PESTEL analysis, investment feasibility analysis, investment return analysis, and development trend analysis.

Questions are answered in Digital Writing & Graphics Tablets Market study:

➤ Which Digital Writing & Graphics Tablets application/end-user segments will perform well in the over the next few years?

➤ Which are the markets where companies should establish a presence?

➤ What are the restraints that will threaten growth rate?

➤ What are the forecast growth rates for the Digital Writing & Graphics Tablets market as a whole and each segment within it?

➤ How market share changes their values by Different Manufacturing Brands?

Avail discount on this report at: http://emarketresearch.us/global-digital-writing-graphics-tablets-market/#Inquiry-Before-Buying

In this study report, the years considered to predict the Digital Writing & Graphics Tablets market size are as follows:

◉ History Years of Digital Writing & Graphics Tablets Market Report: 2012-2017

◉ Base Year of Report: 2017

◉ Estimated Year of Report: 2018

◉ Forecast Years of Digital Writing & Graphics Tablets Market Report: 2018 to 2023

In general, the report estimate on the Global Digital Writing & Graphics Tablets Market volumes in Mn/Bn USD and CAGR in (%) over the forecast period 2018-2023, considering 2017 as the base year. The Digital Writing & Graphics Tablets report defines the profit generation through various sectors and explains remarkable investment methods towards the Digital Writing & Graphics Tablets market. It also offers vital intuition about the Digital Writing & Graphics Tablets market opportunities, an introduction of new products, Digital Writing & Graphics Tablets market driving factors, restraints, geographical landscaping, as well as competitive approaches executed by the key Digital Writing & Graphics Tablets market players. The Digital Writing & Graphics Tablets market study report presents particular stockholder in the industry, consist of market financiers, investors, dealers, product manufacturers and, producers.

In conclusion, it is an in-depth research report on Global Digital Writing & Graphics Tablets industry. Here, we express our thanks for the support and assistance from industry chain related technical experts and Digital Writing & Graphics Tablets marketing engineers during Research Team’s survey and interviews.

We have a too many categories research reports like Consumer Goods & Retailing, Agriculture, Food & Beverage, Food Services, Energy & Resources, Manufacturing & Construction, Chemicals & Materials, Transportation & Shipping, Biotechnology, Medical Devices, Pharmaceuticals & Healthcare, Business Services & Administration, IT & Telecom, Textiles, Automobile, Electrical & Electronic Device, Ship Manufacturing, Hotel and Tourism, Petroleum Industry, Trading Industry, Technology, Aerospace & Defense, Entertainment, etc.

 

Article Source: https://trueindustrynews.com/global-digital-writing-graphics-tablets-market-competitive-analysis-2018-wacom-huion-ugee-and-viewsonic/

Advertisements

5 Ways Artificial Intelligence Impacts Marketing & ROI

Artificial Intelligence, Technology
Image Source: Shutterstock

by Naman Kapur

Throughout 2017 we saw how the enterprises have started taking Artificial Intelligence(AI) seriously, but even so, they are still yet to explore how to use it in their strategy activities and campaigns. This is eventually changing in 2018 as most of the enterprises have started taking steps to make AI a must-have in their strategy. Even a report from Gartner states that by 2020, 85% of the customer interactions will be managed without humans. This just goes to show how important AI is going to become in the coming times and those who leverage it will have a serious advantage over others.

Data Scientists and Engineers that are working on AI are pushing themselves hard to create AI systems that learn intrinsic nature, language, and emotions so that they comprehend everything and predict behaviour and possible activities. With the introduction of AI in the technology stack, marketing strategy is bound to get a strong push in multiple ways. Here are 5 ways AI will boost marketing and significantly impact ROI:

1.    Smart Searches: With the arrival of social media and intelligent search engines, consumers have become quite efficient in leveraging these tools to their benefits. They have access to vast information and it is difficult to understand their search patterns for better content optimization. This is where AI comes in-by quickly learning the search behaviour of customers, SEO and social media strategy can be improved for smart content delivery and better results. Adding to this with the arrival of voice assistants, it is imperative that voice search patterns be analyzed to understand how they affect smart searches. The more information, the easier it is to optimize content and make it available for end consumers.

2.    Intelligent Marketing: AI systems are well equipped in automatically sorting and analyzing big data coming from different sources-be it CRM, social media, customer support, offline or any data source for that matter-and are frequently being updated and improved for the marketers to compile all the information and powerful customer segmentation.

When it comes to large-scale advertising campaigns, AI can help marketers find innovative ways to optimize ad layout, content, placement, targeting and bids. This will not only result in more effective campaigns but also will reach out to people like the segment created. According to this report by Everage, 63% of marketers who participated in the survey mentioned increased conversion rates and 61% noted improved customer experiences. In addition to the marketing campaigns, AI can also suggest you to fresh content that your audience is mostly like to engage with.

3.    Automated Customer Support: The idea of human-level AI systems is becoming a reality. Enterprises have started taking a step toward making chatbots and voice assistants a part of their digital strategy. Traditional customer support will soon become obsolete as the means of communication usually includes email or telephone support for which people have to deal with the IVR system that gets on people’s nerves more often than not. Customers are now favouring brands that support automated bots for painless resolution. According to Juniper Research, Chatbots will be responsible for cost savings of over $8 billion annually by 2022, up from $20 million in 2017. Of course, it all depends on how well the bots are trained but after they are ready, expect them to extract delight out of every customer that interacts with them. Not only it will help increase customer experience but also will boost loyalty among customers.

4.    Churn Prevention: Churn of a loyal or cream customer is one of the biggest losses for any enterprise. Reason for churn can be anything-a competitor offering a better deal or service or the customer is unhappy with the brand they are already associated with. AI powered tools work on the historical data, create a predictive model and forecast churn behaviour of the customers. While those customers whose data is not enough, that is who churn quickly, are difficult to retain, the relatively old customers who have been associated with the enterprise for some time can be incentivized as soon as they smell of churn. When combined with personalized content, AI powered churn predictive model will eventually lead to better customer retention, higher customer lifetime value, and profits. In the times, when the cost of user acquisition is skyrocketing, a smart move is to invest in tools that help in retaining existing customers and maintain brand value.

5.    Smart Content Creation: Most marketers rely on content marketing when it comes to creating a demand or nurturing a prospect or enabling sales for upsell/cross-sell. However hard they may try to create buyer personas or for market research or for content that converts, it is extremely difficult to expect consistent results from each campaign. According to eMarketer, more than 60% marketers would like to leverage AI in content marketing. The usage includes predicting what consumers would like to read next, creating more accurate buyer personas, content creation and optimization according to customer preference. By 2018, Gartner predicts, 20% of all business content will be authored by machines. Adding to this, Natural Language Processing(NLP), one of the prominent AI techniques, helps content marketers to serve more relevant content to the relevant people for better results.

AI has arrived and is here to stay. Not only it is enabling marketers to convert ideas into reality but also is empowering them to connect with the customers in a way which was considered almost impossible so far. While this technology may appear to be consuming more resources or needing big investments at first, gradually when it is implemented and authorized to produce results, the ROI is going to be huge. It is safe to say that the brands with AI will clearly have a massive advantage over their competitors lacking this technology. If you would like to understand how AI can help your business with the verticalized solution and use cases, just reach out to us via this form and we will be happy to get in touch with you.

Disclaimer: The views expressed in the article above are those of the authors’ and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Article source: http://businessworld.in/article/5-Ways-Artificial-Intelligence-Impacts-Marketing-ROI/24-06-2018-152731/

Paper and Pulp Market In-Depth Analysis by Opportunities, Challenges, Key Market Segments & Forecast for 5 years

Paper and Pulp, Business, Paper
Image credit: Paper and Pulp market reports 2022

By Nidhi Bhawsar | The Newsman

HTF MI recently broadcasted a new study in its database that highlights the in-depth market analysis with future prospects of Paper and Pulp market. The study covers significant data which makes the research document a handy resource for managers, industry executives and other key people get ready-to-access and self-analyzed study along with graphs and tables to help understand market trends, drivers and market challenges. Some of the key players mentioned in this research are Stora Enso (FI), Fibria (BR), RGE (SG), Sappi (ZA), UMP (FI), ARAUCO (CL), CMPC (CL), APP (SG), Metsa Fibre (FI), Suzano (BR), IP (US), Resolute (CA), Ilim (RU), Sdra Cell (SE), Domtar (US), Nippon Paper (JP), Mercer (CA), Eldorado (BR), Cenibra (BR), Oji Paper (JP), Ence (ES), Canfor (CA), West Fraser (CA), SCA (SE), Chenming (CN), Sun Paper (CN), Yueyang (CN), Yongfeng (CN) & Huatai (CN).

Get Access to sample pages @ https://www.htfmarketreport.com/sample-report/955145-united-states-paper-and-pulp-market-2

The research covers the current market size of the United States Paper and Pulp market and its growth rates based on 5 year history data. It also covers various types of segmentation such as by geography [The West, Southwest, The Middle Atlantic, New England, The South & The Midwest], by product /end user type [Bleached Softwood Kraft Pulp (BSK), Birch Hardwood Kraft Pulp (BHK) & High Yield Pulp (HYP)], by applications [Printing and Writing Paper, Tissue Paper & Other] in overall market. The in-depth information by segments of Paper and Pulp market helps monitor performance & make critical decisions for growth and profitability. It provides information on trends and developments, focuses on markets and materials, capacities, technologies, CAPEX cycle and the changing structure of the United States Paper and Pulp Market.

For more information or any query mail at sales@htfmarketreport.com
This study also contains company profiling, product picture and specifications, sales, market share and contact information of various international, regional, and local vendors of United States Paper and Pulp Market, some of them are Stora Enso (FI), Fibria (BR), RGE (SG), Sappi (ZA), UMP (FI), ARAUCO (CL), CMPC (CL), APP (SG), Metsa Fibre (FI), Suzano (BR), IP (US), Resolute (CA), Ilim (RU), Sdra Cell (SE), Domtar (US), Nippon Paper (JP), Mercer (CA), Eldorado (BR), Cenibra (BR), Oji Paper (JP), Ence (ES), Canfor (CA), West Fraser (CA), SCA (SE), Chenming (CN), Sun Paper (CN), Yueyang (CN), Yongfeng (CN) & Huatai (CN). The market competition is constantly growing higher with the rise in technological innovation and M&A activities in the industry. Moreover, many local and regional vendors are offering specific application products for varied end-users. The new vendor entrants in the market are finding it hard to compete with the international vendors based on quality, reliability, and innovations in technology.

Continue reading full article

Article source: https://thefreenewsman.com/paper-and-pulp-market-in-depth-analysis-by-opportunities-challenges-key-market-segments-forecast-for-5-years/87024/

YouTube Continues to Chip Away at TV Budgets: This Week in Inbound Marketing

Marketing, Social Media, YouTube
Image Source: Marketing Land

By 

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles.

YouTube says TV is now its fastest-growing screen in terms of watch time, with over 150 million hours viewed per day. “We’re amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube,” said Debbie Weinstein, managing director for YouTube/Video Global Solutions, in the announcement.

On Sunday, YouTube announced several initiatives to help advertisers reach TV screen viewers.

YouTube TV to sell ads through Google Preferred network

YouTube says its own paid streaming service that packages content from network and cable outlets, YouTube TV, is now available in more than 100 TV markets in the US. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program. YouTube will sell ads on content from some US cable networks participating in YouTube TV via the Preferred network.

Ads will be inserted…Continue reading

Article source: https://marketingland.com/youtube-announces-more-moves-to-chip-away-at-tv-ad-budgets-239194

No Marketing Budget? No Problem. Grow Your Business Using These 5 Tactics

Writing, Marketing, Business
Image credit: boonchoke/Shutterstock

Promoting your business can seem daunting when you have little or no budget for marketing. Fortunately, there are many marketing strategies that are easy to try and that are free.

You’ve built a great product or perhaps opened a sleek, new store – everything is ready. The big question, however, is do your potential customers know that you exist?

One of the hardest aspects of starting a business is acquiring customers. Marketing is the practice of telling potential customers about your business and educating them about what you do until they become a customer. Traditionally, marketing involved expensive TV commercials and billboard ads. Further adding to the challenge is that these marketing tactics are difficult to measure and change. Once you spend thousands of dollars on a billboard, you can’t rip it down every week to make adjustments.

Luckily, the new age of marketing has introduced novel strategies that anyone can start with, and, best of all, they are free. That’s right: You can start marketing your product or service today with a budget of $0.

Let’s examine some of the best free tactics to try.

Content

In the old days, marketing was about “pushing” information to your target audience. Today, so many marketing messages are pushed on people that this tactic has become harder to pull off. Instead, savvy marketers use pull tactics to bring the target market to you. One of the most effective ways to execute pull marketing is through content.

Content refers to valuable information online – e-books, blog posts, infographics, etc. – that provide value to your target audience. Ideally, the content matches what your potential customers might be searching for on Google. For example, if you are starting a meal kit delivery service, you might create a well-designed guide titled “5 Delicious Recipes You Can Cook in 30 Minutes.” People who are searching for recipes may also be interested in a meal kit.

The goal of your content is not to advertise. Instead, it is to educate. Your content needs to provide value to your potential customers, and they may read several articles on your blog (or e-books) before making a purchase.

Keep in mind, content strategy takes a long time and requires a lot of work. You need to be writing every day. You may need a graphic designer to help. If you can write and design yourself, then starting to market with content won’t cost you a dime!

Social media

In the mid-2000s, social media exploded as a new marketing frontier. People were purchasing smartphones and using new social networks like Facebook, Twitter, and LinkedIn. Today, these products are more mature and billions of people use them every day. As a result, social media has become wildly popular for advertising. You can start using social media platforms to engage your target audience for free. Here are some examples of what you can do:

  • If you’re a restaurant, post delicious food photos on Instagram.
  • If you’re a B2B software company, post how-to guides on LinkedIn.
  • If you’re a new product for moms, post childcare tips on Twitter and Pinterest.

Each social media platform appeals to different types of people; it’s important to research where your target customers spend the most time online. For example, you will find more business buyers on LinkedIn rather than Snapchat, but if you’re selling a product for teenagers, snap away.

Creating accounts and posting on social media is completely free. If you create compelling posts with stories and photos, you can certainly build a following without a budget.

Referrals

The best marketing is organic. This means you don’t have to do any additional work to get each new customer. Instead, your customers market the product for you. This typically happens through referrals: Customers tell their friends about your product. It could mean a customer inviting a friend to your restaurant because they tried it and liked it, or, perhaps, a customer is using your software and told a colleague about how helpful it was.

To make a referral program work, be sure you incorporate the following elements in your program:

  • Make it easy: Have a button on your website for people to share and invite friends.
  • Offer an incentive: Reward customers that refer the most individuals; perhaps the incentive could be a one-time discount.
  • Congratulate success: Whenever a customer refers someone, reach out to thank them.
  • Always ask: Don’t expect people to make referrals automatically. Respectfully ask.

Webinars

Webinars are online presentations where you teach listeners about a topic of interest. They have become incredibly popular and cost a fraction compared to a presentation at a trade show or other venue. Your potential customers from anywhere in the world can dial in and watch the webinar.

To create a good webinar, identify a topic that your potential customers might want to learn about. Create a presentation with slides and perhaps invite other experts (or one of your customers) to co-host the webinar with you. This will encourage them to promote it to their network and help you grow.

Webinars typically require a software program like GoToWebinar to host. Aside from this, there are no other costs, except your time.

Press

Getting press can be an incredible way to get highly impactful, free marketing. In the early days, the best way to get press is to have a remarkable product or service. If your store has a unique product, or your software does something cool and new, it will attract attention from the media, who, in turn, want to write an interesting article for their readers.

If you are starting a local business, reach out to nearby publications to announce a grand opening special. Pitch them a compelling story about why you started your business. If you are building something that is not location-specific, you can contact bloggers and small publications to see if any would be interested in telling your story.

It can take a long time to build relationships with publications. The first step is to establish yourself as an expert in your industry by writing quality content, as noted earlier. As a result, you will have more credibility in the eyes of the press, and thus more opportunity to have your stories published.

Article source: https://www.business.com/articles/free-marketing-tactics/

5 Ways Smart Marketers Increase Revenue using Social Media

Social Media, Writing, Marketing
Image source: martechadvisor.com

 Disha Dinesh Content Marketer, Godot Media

Social media marketing can be used for so much more than just engagement. With the right strategies and social media tools, you can increase revenue for your business using social media platforms writes, Disha Dinesh, Content Marketer, Godot Media 

Every company has a presence on social media because it’s great for engagement. But clients today like to speak in terms of ROI. Budgets are tight, marketing options are many and clients don’t want to invest in marketing activities unless they are certain to provide substantial returns.

According to a recent study, 93% customers expect companies to have a presence on social media and 71 % of them are willing to make a purchase from the brands that they follow on social media.

However, driving conversions via social media can be tricky because you need the right mix of content, promotion strategies and social media tools. Here’s an insight into what smart marketers do to increase revenue using social media.

  1. Drive referrals to your website using social media

When you create and promote social media content, referrals should be at the top of your mind, because you can’t drive or track conversions without referrals. In addition to this, yo should also ensure that the landing page your drive referrals to should be optimized for conversion.

One simple way to greatly increase social media referrals is to create automated publishing queues of your best converting content.

There are several social media management tools such as DrumUp (full disclosure, I work with them), that you can use for such an activity. Personally, I save high-referral blog posts, external mentions and top performing social posts in DrumUp’s libraries and set those libraries on automatic publishing schedules. I add new posts to these libraries everyday, as new blog posts get published. This activity has greatly boosted our social media referrals.

  1. Attract your audience with relevant content

It doesn’t matter if you have a million social media fans; you won’t get business from them unless you there’re relevant to your business and you actually engage them. That’s why it’s critical to choose the content that you share on your social accounts very carefully.

One of the easiest ways to find great content to share is through content curation apps such as Pocket. This app can also serve as a great source for content inspiration when you’re writing marketing content.

To make the most of Pocket, I have setup my fields of interest on the app, and go to it when I’m suffering from writer’s block, or I need fresh content to share with my social media followers. Pocket also lets you save posts from the internet and tag them for easy access when needed.

  1. Collect leads using social media

When you drive referral from social media, instead of directly converting the referrals, you could turn them into leads. This is especially advisable if you have a business with a typically long sales cycle. Each lead you collect from social media can go into your regular sales funnel.

The simplest ways to collect leads from social media is to direct social media traffic to a page that collects emails for your newsletter opt-in or a giveaway.

You need an email capture tool to collect emails from social media visitors. SumoMe offers website analytics and email capture forms that are quite easy to use. We’ve set up a standard email capture form that works quite well for us. Alternatively, you could also directly generate leads from social media using a tool like Socedo.

  1. Run promotions on social media

When creating campaign creatives, it’s important to consider using largely visual elements with less text, because Facebook is very crowded and visuals are more likely to be noticed on crowded feeds than is text.

You can also supplement social media promotions with social media ads and email newsletter promotions, which increase your promotion referrals.

Many small businesses run promotions on Facebook. If your promotion ideas abide by Facebook’s guidelines, you can be certain that they’re safe to run on the social media platform. However, running promotions on Facebook requires a third-party app. Apps such as WildFireApp are great options.

  1. Use social media for PR

The cost of PR can drastically drop if you use your social media networks to achieve your PR goals. And there are several ways that you could use social media for PR. According to a recent study, 57.5% consumers are likely to make a purchase from brands that they follow on social media. Social media PR is a great way to appeal to these consumers.

The simplest way to do PR on social media is by collaborating with other brands. You could begin by guest curating content for other brands or guest posting on their blogs. Getting C-suite executives or influencers to publish social media posts is another way to drive PR goals using social media.

Identifying PR opportunities on social media can be tough, without a social media listening tool like BrandWatch. With social media listening, you can set-up keywords and listen for potential PR opportunities on social media.

Article source: https://www.martechadvisor.com/articles/social-media-marketing-2/5-ways-smart-marketers-increase-revenue-using-social-media/

Tall Tales: 3 Online Men’s Retailers Using Lifestyle Content to Engage Customers

e-commerce, retail, menswear, influencer marketing
Image source: skyword.com

By Shannon O’Neill | Skyword

While some e-commerce retailers are turning to pop-up locations to engage with consumers, popular online men’s retailers like Mr Porter, Huckberry, and Best Made Co. are taking a different approach to influencer marketing, connecting to their customers through lifestyle content in the form of travel and adventure stories and even fashion tips.

Men Shop Differently

According to a study by IBISWorld and shared by Quartz, more men than ever are shopping online and online menswear shopping is projected to grow faster than other e-commerce verticals, beating out even computers for the top spot. Between 2010 and 2015, men’s online clothing sales grew by 17.4 percent, compared to computers and tablets at 11.4 percent.

Graph of Men's Online Shopping Habits

“The top way apparel shoppers like retailers to communicate with them is via email and the best way for menswear retailers to connect with male shoppers is to customize their email campaigns,” explained Eric Feinberg, VP of marketing at ForeSee, a voice-of-customer company, in an interview with CPC Strategy.

Not only do men shop differently than women, says Feinberg, women are more likely to be motivated by sales, while men are motivated by content. That difference, in turn, can influence loyalty: “Bought loyalty is coupon-driven, instant gratification for a retailer—it feels good. Earned loyalty results in lifetime value, but it takes longer. It requires more content, nurturing, education, and differentiation.”

Show, Don’t Tell

When it comes to building a relationship with content and education, Mr Porter was early to the game with magazine-style articles to engage with their customers. Launched as the modern, stylish men’s version of women’s fashion and accessories retailer Net-a-Porter and geared toward a high-end luxury consumer who prefers Tod’s to Toms, Mr Porter customers still spend time reading fashion and lifestyle advice articles, watching video content, and keeping up with their online magazine, The Journal.

“We knew we had to create a men’s world that didn’t seem too fashiony,” Jeremy Langmead, brand and content director at Mr Porter, told the Wall Street Journal in 2016. His experience as a former editor-in-chief of the longstanding men’s lifestyle bible Esquire informed not only their editorial direction but the direction of the company overall. The site’s most popular articles tend to be the how-tos, like How To Trade Up Your Skinny Jeans For Wide-Leg Pants.” But the lifestyle section covers everything from cooking to work life, much more like a magazine than a sales promotion. Stylish and aspirational content is the goal, from the helpful “Holiday-Booking Hacks from the Experts” to the thought-provoking “The End of Sharing Dishes.”

Mr Porter The Journal

“With women, you can say, ‘the Celine bag is the must-have bag of the season,’ but if you say something to that effect to a guy, you’ll just a get a blank stare,” Langmead explained to GQ. “Five different ways you can wear something, where you can wear something—it’s about facts and practicality. It’s more information than inspiration.”

Whatever it is, it’s working. According to the WSJ piece, Mr Porter’s typical customer spent around five minutes reading articles and other content before shopping, where they spent on average of eight to ten minutes selecting purchases.

When it comes to online shopping, companies like outdoor and lifestyle brand Best Made Co. are not afraid to engage with this desire. Founder Peter Buchanan-Smith, a former art director who felt the need to be outside more, started Best Made Co. as a workshop, but soon turned it into a catalog-driven business.

“My love is storytelling, and a print catalog is one of the best and least expected places to tell stories,” Buchanan-Smith recently told Forbes. “Catalogs have become so product driven, formulaic, and transactional. We are giving our customers a much more meaningful experience.”

Best Made Co Adventure Series

With stories told in beautifully shot, high-quality, large-format photo slideshows, the result is akin to visiting a friend who has just had the most amazing trip to Belize. In a sense, it’s influencer marketing done by individuals who are marketing their own lifestyle. In addition to products, the company also offers actual adventures, trips, and workshops at their NYC and LA locations (like knife-sharpening or indigo-dying). Best Made Co. is not just selling an experience, it’s literally selling an adventure. Their story resonates because it is true to their aesthetic and purpose—get outside, learn and do things, survive—not just a slick maneuver to purchase their products.

Social Influencers Impact Buying

One reason that adventure and lifestyle content is connecting is most likely due to a generational shift in how men engage with fashion. The second reason is pretty simple—men take fashion tips from other men.

According to a 2016 Boutique@Ogilvy Men’s Shopping Report, millennial men are more likely to take tips from friends, Instagram, or celebrities when it comes to inspiration for fashion. By comparison, 18 percent of millennial men favored Instagram, compared to only 4 percent of gen Xers and 0 percent of baby boomers.

As more and more influencers dominate social feeds, they bring their fashion sense with them. “Digital media and a constant stream of imagery of stylish iconic men—from successful entrepreneurs to funny YouTube personalities—have encouraged the socialization of men’s fashion,” Tammy Smulders, global managing director of LuxHub, a division of Havas Media Group, told Digiday. “Social media and being ‘always on’ has made it so that everyday men have become more focused on their look.”

When it comes to lifestyle and influencer marketing, Huckberry’s combination of retail and lifestyle inspiration makes you forget that you even came to this place for clothes. The company defines itself as “an online shop and journal that inspires more active, adventurous, and stylish lives through members-only sales, original story-telling, and unique experiences,” and their site does just that. The journal offers the men’s guide of how-tos and Q&As, but they also have a highly cultivated influencer community of “ambassadors” and “artists” with whom they collaborate on products and ask to tell their own adventure and craft stories.

Huckberry Journal

Rather than just having a community of influencers, the site shows you the community of customers who are seemingly living the lifestyle that the brand is selling—creative, adventurous, and willing to spend money on well-crafted products. With a strong Instagram presence, the ambassadors and artists allow the Huckberry story to spread and increase its audience.

Like the retail catalog giants before them (think L.L. Bean or J. Crew), these brands are selling a lifestyle story: You too can be adventurous or stylish and learn how to live this story (and BTW, please wear our products). Whether through newsletters, online journals, social media, or email campaigns, they are tapping into a market of male consumers who are increasingly ready to be influenced.

Article source: https://www.skyword.com/contentstandard/creativity/tall-tales-3-online-mens-retailers-using-lifestyle-content-to-engage-customers/