Thought for Today: Being Human in an Android Society

Android, Technology, Science

Advanced technology gives us the ability to live better and the opportunity to get things done faster. On the flipside, how and when do you draw the line between accelerated technological progress, while avoiding human obsolescence.

As we embrace new technological phases of progress more fervently, scientifically and compassionately than before, we must be careful to avoid allowing our human value to depreciate. Modern technology is great, as long as we do not allow it to make us lazy and useless. (Taken from the April 11, 2009, article, Blinding “Me” With Science – Tips For Preventing Human Obsolescence)

Is Hyper-Reality a Real Life Threat?

Virtual Reality, Hyperreality, Augmented Reality, 3D Imagery

Have you ever gotten so caught up in watching a game or a video through virtual reality, that you were unable to consciously decipher whether it was real or not? There are several technological applications designed for play or entertainment that add new dimensions of digital components where the real and virtual worlds enhance each other. Such technology transports end-users into a new age of collaboration and thinking.

Virtual reality (VR), a common application and acronym we are familiar with, offers digital recreation of a real life setting. Typically VR headsets are very popular with gamers, entertainment, media, films, and design, by merging the power of 3-dimensional graphics in an artificial environment. Augmented reality (AR) provides virtual elements in a setting that overlay the real world. Mixed reality (MR) on the other hand, sometimes referred to as Hybrid reality (HR) merges and interrelate the real and virtual worlds, which reacts to each other in real-time environments and visualizations.

Leaders in the tech industry are doing some revolutionary things with motion-activated commands and holograms. VR and AR technology can possibly make a great impact on the medical field. While we are making quantum leaps between virtual, augmented and hybrid worlds, are we also experiencing cautionary symptoms of hyperreality? Hyperreality, a postmodern semiotic concept, coined by French Sociologist and Cultural Theorist, Jean Baudrillard, (according to his book, Simulacra and Simulation), explains a human condition in which the inability to consciously distinguish simulation from the real world really exists.

Technology is reflecting entertainment, reality, and function in radical ways. Of course, there are discussions from various non-tech individuals who seem to agree that addictions to simulated reality, particularly where young people are involved, sometimes gives evidence of real-time life encounters handled through the lens of the 3-D world. For example, kids may not truly understand the consequences resulting from the danger of handling an unsecured weapon and mimicking a VR fight scene that could have fatal consequences.

So what do you think? With such amazing software used to create entertainment for these devices, can hyperreality become such a threat that many gamers may not be able to logically distinguish hybrid reality from the real world?

 

Drones: Space Invaders?

Drones, Surveillance

Drones. These remote operated, propeller quadcopters can turn the sky into a creative canvas. Drones can be your aerial eyes when you are unable to physically get the different shots and angles you want to get. Drones can be equipped with high-powered cameras, infrared devices, microphones and many other high-tech tools.

At the same time we are applauding this advancement in technology, there are growing concerns about the safety, regulation, invasion of privacy and other illegal activities they are being used for. Yet one of the most problematic of concerns is from law enforcement. Helicopters and other aircraft are finding that these remote flyers are much too close for comfort within restricted airspace.

While many drone owners and operators follow state and federal guidelines, many owners and operators are not. Such safety concerns can pose a risk to legitimate aircraft operators. At the same time a drone can pose a threat to the safety of innocent bystanders below should a mid-air collision occur or if flight patterns are affected by a sudden shift in weather conditions like strong winds.

The Federal Aviation Administration (FAA) has issued the latest regulations regarding policies, training, licenses, certifications, etc., to comply with rules regarding the operation of drones in a controlled airspace. Go to https://www.faa.gov/uas/ for more information from the United States Department of Transportation. Don’t let a violation interfere with your innovation.

DiGiorno pizza used facial recognition to show how much people love pizza

screen-shot-2017-05-03-at-11-43-13-am-3

by Tanya Dua
Digiday

Everyone loves pizza — or, at least, that’s what DiGiorno wants to prove.

The Nestlé frozen pizza brand recently used facial recognition and emotion tracking software to measure people’s reactions to pizza. For the stunt, DiGiorno enlisted 24 everyday people to host three separate parties with friends and family at a loft in New York City.

At each of the parties, more than 40 high-resolution cameras were installed to use facial recognition and emotion-tracking software to gauge guests’ reactions. The footage was then processed using custom software to map the attendees’ expressions in response to the pizza’s smell and sight.

The recorded video footage was broken down to images at five-second intervals, and then processed through the facial analysis software. People’s emotional patterns — including joy, sorrow, anger, fear and surprise — were calculated with Google’s Vision API on a scale of 0-4. The joy scores were averaged on a per minute basis (only by participants that displayed it) and subtracted from the initial level of joy that they felt upon arriving at the party to calculate the joy they felt in reaction to each stimulus.

The results showed that at each…Continue reading

Article source: https://digiday.com/marketing/digiorno-pizza-used-facial-recognition-show-much-people-love-pizza/
Original Post dated May 3, 2017

Why Is Digitization Such a Big Deal?

Digitization, Innovation, digital

Every day we discover that the nature of work is being disrupted by digitization. This technological outcome is found in the enterprise of mobile application, content and mobility management. Digitization, the process of converting analog information into a digital format is transforming every company, with agility and speed.

People worldwide have access to digitized text mixed with images, and audio combined with visual. Information is more accessible through exponential thinking and all levels of the collaborative nature of digital.

Markets are rapidly evolving, and by mastering a few new technologies you can keep your organization’s infrastructure current. There is no single principle that applies to digitization and businesses who want to continually redefine their company. Some of the most important technologies for the best digital outcome include Cloud-based solutions, privacy and security, content management, reliability, mobility, social networking, analytics and big data.

There are huge benefits to digitization such as lowering operating costs, better scalability, straightforward exchanges of information and responding to the fast-changing needs of end-users with enhanced productivity. The digital revolution is here and is transforming the way we do business for the future. Digitization is harnessing innovation.

Colin Lewis: Innovation is the key test of marketers’ competence

OpenJaw Technologies, Colin Lewis, Innovation
Image Source: marketingweek.com

Marketing Week
18 Apr 2017 3:26 pm

We live in an age of technological acceleration and marketers are on the frontline. New ideas, new channels and disruptive technologies appear to be coming at us exponentially faster. The two most commonly cited responses to this rapid product and technological advancement (or indeed obsolescence) is to ‘disrupt yourself’ or to ‘innovate more’.

But what exactly is innovation? There is a plethora of opinions regarding innovation and why it is important. Innovation is about novelty and new ideas, about how we might create new products or services, business models or processes. The ability to develop new ideas and innovations is seen as a…CONTINUE READING

Article source: https://www.marketingweek.com/2017/04/18/innovation-marketer-competence/