Real Estate Innovation: Don’t Gamble On Circumventing Your Competition

Real-Estate-Gamble

Incremental or Disruptive? What innovative methods are better or more suitable for your firm? What measures of innovation have you applied to your real estate business to keep it relevant, and competitive?

Real estate is one of the remaining industries yet to be greatly affected by radical/disruptive innovation (disrupting and displacing established alliances, leading firms, methods or established services and products). However, get ready because that could be changing sooner than you think.

While many companies want decreased risks (who wouldn’t right?) do not be deceived by the lack of current aggressive innovative tactics that could leave you in the dust. Real estate is one of the most highly competitive industries in this country and your organization’s strategy is key to igniting robust development. Will you fight or circumvent your competition?

Firms that implement incremental innovation enhance or upgrade a little bit at a time. Incremental innovation is just a start to keep you from being caught completely off guard when radical innovation invades your industry. Align your forces and business culture to introduce something new and different. Don’t compete or fight for market share, but become the dominant player with radical innovation. Leadership and people cannot miss out on massive opportunities by doing nothing because nothing earth-shattering is happening yet.

 

4 Steps to Create a Lasting Brand Identity

Entrepreneur Magazine, Branding, Slogans
Image Source: entrepreneur.com
Jeffrey Hayzlett VIP CONTRIBUTOR Prime Time TV and Radio Show Host, Author, Speaker

We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion of branding only with big corporations.

That couldn’t be further from the truth.

Related: 5 Tips for Building a Strong Brand Identity

Branding should be a priority for small business owners, as well, despite its being one of the most difficult things to tackle. According to the U.S. Bureau of Labor Statistics, half of small businesses close their doors within five years of launching. And one of the causes might be the perception that branding is too “difficult” for founders to dedicate time and brain power to.

At the risk of stating the obvious, this is a huge mistake.

Why is branding so important?

The answer is that it represents who you are and what your company is. It represents who you want to be and your core values and principles. The principles you set for your brand should be…Continue Reading

Article source: https://www.entrepreneur.com/article/293236?utm_source=Latest&utm_medium=site&utm_campaign=iScroll

Social Listening: How Brands Can Benefit From Positive and Negative Comments

Social Networking, Social Listening, Social Media, Marketing

Social Listening: How Brands Can Benefit From Positive and Negative Comments
By Kym Gordon Moore

Have you ever listened to conversations without an invitation? “Eavesdroppers never hear any good of themselves” is an idiom many people are all too familiar with. Essentially this phrase means if you eavesdrop on conversations where people are talking about you, more times than not you may hear many unfavorable things spoken about you. When brands read or listen to comments written about them it is not considered eavesdropping. Chatter that is in a social setting is open and not private. Hence, such conversations shift to social listening, as opposed to social eavesdropping.

Brands are doing more social listening as they connect to their audiences. Why? Oftentimes, customers do not feel that companies really listen to them. Sometimes out of frustration, they may post harsh comments that warrant immediate attention. Quite often, other consumers may jump on the bandwagon to fan the flames of negativity. Brands are finding out more than ever that social chatter through social media conversations can help them better understand their customers. Here are 5 beneficial reasons why brands should pay attention to social listening:

1. Social monitoring helps brands to enhance the customer experience. Eye and ear listening skills are used…CONTINUE READING

Article Source:
http://EzineArticles.com/?Social-Listening:-How-Brands-Can-Benefit-From-Positive-and-Negative-Comments&id=9406010

 

 

‘Leapfrogging into the future’: Inside Shiseido’s innovation strategy

Makeup, Digital, Shiseido, Technology
Image Source: http://digiday.com

APRIL 5, 2017 by Tanya Dua

Makeup brand Shiseido is diving deep into digital, last week snapping up its own digital shop, JWalk.

Shiseido is taking content creation in-house, while also giving itself the ability to move faster in response to rapid changes in digital. The company’s revenue totaled 850 billion yen in net sales in 2016, around $7.5 billion.

“We live in a very fast-evolving marketplace where things and consumers are moving extremely fast,” said Marc Rey, president & CEO of Shiseido Americas. “I don’t see a reason why we as a brand shouldn’t evolve as fast. We want to able to anticipate new trends and technology and leapfrog into the future, rather than playing catch-up.”

Shiseido’s approach to both product and digital innovation has been…Continue reading

Article source: http://digiday.com/marketing/leapfrogging-future-inside-shiseidos-innovation-strategy/