Lego shakes up imagination in unboxing spot

Lego, Imagination, Gifts, Presents
Image Source: thedrum.com

Shaking up a present is usual for a kid, so when they get one that has great shaking sounds to the max, they smile and dream of great things. Lego takes that concept to the extreme with a new holiday campaign — ‘Shake Up Imagination.’

Lego Systems, in a new unboxing spot by R/GA, demonstrates how the sound of Lego can spark imagination without even showing the product. Unsuspecting kids received unbranded, wrapped presents and were asked to guess what’s inside. They began shaking the gifts and recognized the iconic sound of Lego bricks. They then excitedly began imagining what they would build.

From double dinosaurs to flying boats, the brand showcased the magic of their product, just by the sound. “It goes from New York to the Bahamas,” said one child about his ambitions.

See the spot by clicking the Creative Works box below.

Lego, Imagination

Article Source: http://www.thedrum.com/news/2017/10/30/lego-shakes-up-imagination-unboxing-spot

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A History of Ideas

motivational quote, inspiration, H.G. Wells

Human history is in essence a history of ideas.
– H.G. Wells

Ideas help us tap into that pool of curiosity that makes us wonder and explore. Inventions and innovative ideas built the various eras of progress that our world continues to experience today.

An English-language proverb, “Necessity is the mother of invention” is a statement behind the driving force of how most new inventions derive from a need. Our history really does exist because of the history of our ideas!