When you are inspired, an idea can promote imagination, with resources that provide information to identify factors for inventing and inviting creative minds to the table to integrate their insights for implementing innovation.
There is not one single ingredient that brings innovation to fruition, but all of the components that formulate innovation should not be underestimated or devalued.
Our team of dogged and dedicated reporters and editors spend months culling research on the world’s top companies. But this year—for the first time ever—you can submit your own organizationto become a 2018 Most Innovative Company.
Here’s how you can put together the best possible entry for our team of Most Innovative Companies editors. (And don’t forget to download our MIC special edition and how-to guide here).
Identify Your Innovation Bucket Fast Company takes an expansive view of what constitutes innovation: Product innovation: We’re happy to celebrate a successful new entrant in the market that serves a previously unmet need, such as new lifesaving drugs from Gilead Sciences or Casper’s mattresses and bedding. Creative innovation: We gave the nod to the ad agency 72andSunny for breaking through the clutter with great work in a variety of media for clients ranging from Starbucks to Activision to Google. Sometimes, of course, an innovation hits several of these notes or belongs in a category we haven’t mentioned here. Business-model innovation:Warby Parker introduced try-before-you-buy to eyewear and has led the way in marrying real-world retail with e-commerce.
Focus On A Project Tell us about a particular initiative. It’s not enough merely to state that your product or strategy is innovative. The key is to isolate the novelty in what you’re doing and delineate how and why it’s different from what’s come before.
Be Concise, Yet Descriptive We are not accepting attachments of any kind, including presentation decks or visuals. The more detail you can provide in the space allotted, the greater the case can be made for your innovation. What makes you most excited when you think about what you’ve developed? Which of your features are your customers are buzzing about, either in communicating back to you or among themselves?
Share Your Completed Work If you’re an architecture firm, finished buildings will garner more attention than those in the planning stage. If you’re a pharmaceutical company, an FDA-approved drug matters more than a promising clinical trial. In-progress ideas will certainly be considered, but completing the work counts.
Choose Your Strategic Weapon Technology is transforming every aspect of our world. How are you using it to get a leg up on competitors? Or perhaps good design is…Continue reading
What is it about creativity that frightens some people?
Why does anything innovative tend to be met with resistance?
Oscar Wilde once remarked, “An idea that is not dangerous is not worthy of being called an idea at all.” I think that an inherent bias against uncertainty and fear of the unknown is at the core of our trepidation when we get confronted with a new idea. For work to be truly creative and groundbreaking, it must depart from the status quo of what is known or accepted, and that’s where the challenge lies.
Innovation lives on the other side of fear.
You could fill an ocean with all the examples of people who had their brilliant ideas rejected. Preston Tucker, an American automobile designer, and entrepreneur who introduced a brand-new car design in 1948 was one such example. The car was so innovative when it was introduced, it sent the Big 3 automakers into a frenzy. The Tucker, as it was aptly named, was the first car ever to include seat belts. The engine was 150 horsepower with fuel injection and was placed in the rear of the car.
Another Tucker invention was the laminated windshield engineered to pop out during an accident, along with many other safety features. Instead of being celebrated, he was run out of business by unscrupulous individuals who were not ready for his type of forward-thinking.