Trends and tech that marketers need to keep in mind as 2018 comes knocking

Marketing, Innovation, Business
Image source: yourstory.com

Tamanna Mishra | December 27, 2017 | YourStory.com

In its somewhat brief history, social media marketing has managed to become the optimal source for pushing brand identity and launching marketing campaigns. As more and more brands get on the bandwagon to establish their online presence, murmurs of social media marketing’s decline have also been shaping up in some quarters. Unfounded or not, the recent proliferation of fake news, fake profiles, daily outrage, political warfare, and privacy concerns have definitely dented the image of social media in the public eye. However, numbers tell a different story. Despite diminishing trust over certain issues and internet penetration still in its growth phase in India, Facebook users in the country crossed the 240 million mark in the middle of 2017.

In its somewhat brief history, social media marketing has managed to become the optimal source for pushing brand identity and launching marketing campaigns. As more and more brands get on the bandwagon to establish their online presence, murmurs of social media marketing’s decline have also been shaping up in some quarters. Unfounded or not, the recent proliferation of fake news, fake profiles, daily outrage, political warfare, and privacy concerns have definitely dented the image of social media in the public eye. However, numbers tell a different story. Despite diminishing trust over certain issues and internet penetration still in its growth phase in India, Facebook users in the country crossed the 240 million mark in the middle of 2017. Continue reading

 

Original article source: https://yourstory.com/2017/12/marketing-trends-and-tech-to-keep-in-mind-2018/

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