Our team of dogged and dedicated reporters and editors spend months culling research on the world’s top companies. But this year—for the first time ever—you can submit your own organizationto become a 2018 Most Innovative Company.
Here’s how you can put together the best possible entry for our team of Most Innovative Companies editors. (And don’t forget to download our MIC special edition and how-to guide here).
- Identify Your Innovation Bucket
Fast Company takes an expansive view of what constitutes innovation: Product innovation: We’re happy to celebrate a successful new entrant in the market that serves a previously unmet need, such as new lifesaving drugs from Gilead Sciences or Casper’s mattresses and bedding. Creative innovation: We gave the nod to the ad agency 72andSunny for breaking through the clutter with great work in a variety of media for clients ranging from Starbucks to Activision to Google. Sometimes, of course, an innovation hits several of these notes or belongs in a category we haven’t mentioned here. Business-model innovation: Warby Parker introduced try-before-you-buy to eyewear and has led the way in marrying real-world retail with e-commerce.
- Focus On A Project
Tell us about a particular initiative. It’s not enough merely to state that your product or strategy is innovative. The key is to isolate the novelty in what you’re doing and delineate how and why it’s different from what’s come before.
- Be Concise, Yet Descriptive
We are not accepting attachments of any kind, including presentation decks or visuals. The more detail you can provide in the space allotted, the greater the case can be made for your innovation. What makes you most excited when you think about what you’ve developed? Which of your features are your customers are buzzing about, either in communicating back to you or among themselves?
- Share Your Completed Work
If you’re an architecture firm, finished buildings will garner more attention than those in the planning stage. If you’re a pharmaceutical company, an FDA-approved drug matters more than a promising clinical trial. In-progress ideas will certainly be considered, but completing the work counts.
- Choose Your Strategic Weapon
Technology is transforming every aspect of our world. How are you using it to get a leg up on competitors? Or perhaps good design is…Continue reading