Pittsburgh Zoo reaches out to millennials with new app

Inbound Marketing, Animals, Digital, Pittsburgh Zoo
Image Credit: Steve Mellon/Post-Gazette
 

Snap a selfie in the Islands exhibit at the Pittsburgh Zoo & PPG Aquarium, and you may end up with big sunglasses on your face and a pineapple drink in your hand — at least that’s what might appear on your smartphone screen if you’re using the zoo’s new app.

The app, which was developed by the Station Square-based Schell Games and launched this spring, features a dozen Snapchat-style photo filters that the zoo communications team hopes patrons will share on social media.

A lion’s mane appears around a photo subject’s head when using the app near the lions’ den, and patrons can appear as though they’re scuba diving in the aquarium.

“We’re reimagining what this experience can be for that more screen-minded individual,” said Laura Gething, communications manager of the Pittsburgh Zoo, a nonprofit with the mission of conservation.

Ninety-two percent of 18- to 29-year-olds own a smartphone, according to a Pew Research Center study this year.

The app is just one way the zoo aims to reach the millennial and post-millennial generations.

According to Pew, millennials are those born between 1981 and 1997 — now the largest living generation. Other analyses define the post-millennial generation, or Generation Z, as those born after 1995.

“Kids automatically are intrigued by zoos, but how do we make our facility a great place for other than just that standard audience?” Ms. Gething said.

Experts find that…Continue Reading

Article source: http://www.post-gazette.com/business/tech-news/2017/07/10/Pittsburgh-Zoo-reaches-out-to-screen-minded-Millennials-with-new-app/stories/201707070184

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