DiGiorno pizza used facial recognition to show how much people love pizza

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by Tanya Dua
Digiday

Everyone loves pizza — or, at least, that’s what DiGiorno wants to prove.

The Nestlé frozen pizza brand recently used facial recognition and emotion tracking software to measure people’s reactions to pizza. For the stunt, DiGiorno enlisted 24 everyday people to host three separate parties with friends and family at a loft in New York City.

At each of the parties, more than 40 high-resolution cameras were installed to use facial recognition and emotion-tracking software to gauge guests’ reactions. The footage was then processed using custom software to map the attendees’ expressions in response to the pizza’s smell and sight.

The recorded video footage was broken down to images at five-second intervals, and then processed through the facial analysis software. People’s emotional patterns — including joy, sorrow, anger, fear and surprise — were calculated with Google’s Vision API on a scale of 0-4. The joy scores were averaged on a per minute basis (only by participants that displayed it) and subtracted from the initial level of joy that they felt upon arriving at the party to calculate the joy they felt in reaction to each stimulus.

The results showed that at each…Continue reading

Article source: https://digiday.com/marketing/digiorno-pizza-used-facial-recognition-show-much-people-love-pizza/
Original Post dated May 3, 2017

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