We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion of branding only with big corporations.
That couldn’t be further from the truth.
Branding should be a priority for small business owners, as well, despite its being one of the most difficult things to tackle. According to the U.S. Bureau of Labor Statistics, half of small businesses close their doors within five years of launching. And one of the causes might be the perception that branding is too “difficult” for founders to dedicate time and brain power to.
At the risk of stating the obvious, this is a huge mistake.
Why is branding so important?
The answer is that it represents who you are and what your company is. It represents who you want to be and your core values and principles. The principles you set for your brand should be…Continue Reading