Colin Lewis: Innovation is the key test of marketers’ competence

OpenJaw Technologies, Colin Lewis, Innovation
Image Source: marketingweek.com

Marketing Week
18 Apr 2017 3:26 pm

We live in an age of technological acceleration and marketers are on the frontline. New ideas, new channels and disruptive technologies appear to be coming at us exponentially faster. The two most commonly cited responses to this rapid product and technological advancement (or indeed obsolescence) is to ‘disrupt yourself’ or to ‘innovate more’.

But what exactly is innovation? There is a plethora of opinions regarding innovation and why it is important. Innovation is about novelty and new ideas, about how we might create new products or services, business models or processes. The ability to develop new ideas and innovations is seen as a…CONTINUE READING

Article source: https://www.marketingweek.com/2017/04/18/innovation-marketer-competence/

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