While some experts predict the demise of direct mail, some direct marketing experts think direct mail will evolve, thrive and improve your marketing ROI. It is one of the most powerful channels of engagement.
Personalization through elements of specific demographics, buying patterns or consumer interests can make direct marketing campaigns more relevant. As with any branding and marketing programs, it’s vital to know your market and objectives. Are you still using direct mail marketing? Are you getting maximum leveraging from your campaigns?
Direct mail is not going anywhere anytime soon, even in light of the digitized forms of customer communications. Expect to see more programmatic direct mail projects and a broad mix of segmented media. It appears direct mail has more of a lucrative future than expected.